//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of marketing"
~subject:"Brand loyalty"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand image"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand loyalty
Relationship marketing
Social Web
Social web
user-generated content
Brand image
44
Markenimage
44
Brand management
38
Markenführung
38
Consumer behaviour
33
Konsumentenverhalten
33
Brand
16
Markenartikel
16
Beziehungsmarketing
9
Internet marketing
9
Online-Marketing
9
Marketing management
6
Marketingmanagement
6
brand equity
6
Viral marketing
5
Virales Marketing
5
Confidence
4
Online retailing
4
Online-Handel
4
Vertrauen
4
branding
4
brands
4
Advertising effects
3
Customer integration
3
Kundenintegration
3
Product design
3
Produktgestaltung
3
Werbewirkung
3
brand management
3
customer engagement
3
trust
3
Brand extension
2
Corporate reputation
2
Customer satisfaction
2
Dienstleistungsqualität
2
Facebook
2
more ...
less ...
Online availability
All
Undetermined
Free
1
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Language
All
English
16
Author
All
Aslam, Wajeeha
2
Farhat, Kashif
2
Mokhtar, Sany Sanuri Mohd
2
Alagarsamy, Subburaj
1
Barakat, Karine Aoun
1
Brooks, Gillian
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Connors, Scott
1
Dabbous, Amal
1
Dahl, Darren W.
1
Gaur, Sanjaya Singh
1
Herjanto, Halimin
1
Huang, Ming-Hui
1
Islam, Jamid Ul
1
Joshi, Yogesh V.
1
Kannan, P. K.
1
Khamitov, Mansur
1
Kwak, Hyokjin
1
Mehdikhani, Rasoul
1
Mehrolia, Sangeeta
1
Minor-Cooley, Delonia
1
Nam, Hyoryung
1
O'Guinn, Thomas C.
1
Ordabayeva, Nailya
1
Parks-Yancy, Rochelle
1
Patrick, Vanessa M.
1
Perkins, Andrew
1
Puzakova, Marina
1
Rahman, Zillur
1
Ramos de Luna, Iviane
1
Rand, William
1
Rasool, Aaleya
1
Rust, Roland T.
1
Saransomrurtai, Chayanin
1
Sayegh, May Merhej
1
Schmitt, Bernd
1
Shah, Farooq Ahmad
1
Singh, Brijesh
1
Sorescu, Alina
1
more ...
less ...
Published in...
All
Journal of internet commerce
Journal of marketing
Journal of business research : JBR
118
Journal of retailing and consumer services
73
The journal of product & brand management
71
The journal of brand management : an international journal
60
Asia Pacific journal of marketing and logistics
30
International journal of hospitality management
30
International journal of internet marketing and advertising : IJIMA
27
Journal of travel and tourism marketing
22
Psychology & marketing
22
Journal of promotion management : innovations in planning and applied research
21
Journal of strategic marketing
21
Journal of marketing communications
20
Tourism management : research, policies, practice
20
Marketing intelligence & planning
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of hospitality marketing & management
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Tourism management perspectives : TMP
14
International journal of contemporary hospitality management
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
SpringerLink / Bücher
12
International journal of advertising : the review of marketing communications
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Technological forecasting & social change : an international journal
11
European journal of marketing : EJM
10
International journal of consumer studies
10
Journal of marketing analytics : JMA
10
European journal of marketing
9
Global business review
9
International review on public and non-profit marketing
9
Journal of Islamic marketing
9
Journal of destination marketing & management
9
Journal of fashion marketing and management
9
Journal of marketing management : MM
9
International journal of market research
8
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
2
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
3
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
4
Relational dynamics between customer engagement, brand experience, and customer loyalty : an empirical investigation
Rasool, Aaleya
;
Shah, Farooq Ahmad
;
Tanveer, Muhammad
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 273-292
Persistent link: https://www.econbiz.de/10012549662
Saved in:
5
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
6
Mediating effect of brand relationship quality on relational bonds and online grocery retailer loyalty
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Singh, Brijesh
- In:
Journal of internet commerce
20
(
2021
)
2
,
pp. 246-272
Persistent link: https://www.econbiz.de/10012514131
Saved in:
7
Mickey D's has more street cred than McDonald's : consumer brand nickname use signals information authenticity
Zhang, Zhe
;
Patrick, Vanessa M.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 58-73
Persistent link: https://www.econbiz.de/10012608713
Saved in:
8
They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott
;
Khamitov, Mansur
;
Thomson, Matthew
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
Saved in:
9
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
10
The power of the brand : personal branding and its effect on job seeking attributes
Minor-Cooley, Delonia
;
Parks-Yancy, Rochelle
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 241-261
Persistent link: https://www.econbiz.de/10012258246
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->