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Search: subject_exact:"Customer orientation"
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Beziehungsmarketing
54
Relationship marketing
54
Consumer behaviour
28
Konsumentenverhalten
28
Customer satisfaction
13
Kundenzufriedenheit
13
Dienstleistungsqualität
12
Service quality
12
Social Web
11
Social web
11
Lieferantenmanagement
9
Supplier relationship management
9
Brand management
7
E-commerce
7
Electronic Commerce
7
Markenführung
7
relationship marketing
7
Customer value
6
Kundenwert
6
Beschwerdemanagement
5
Complaint management
5
Customer integration
5
Internet marketing
5
Kundenintegration
5
Online-Marketing
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customer lifetime value
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customer satisfaction
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Brand
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Digitale Plattform
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Markenartikel
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customer experience
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customer relationship management
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B-to-B-Marketing
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Brand image
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54
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54
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English
54
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Kumar, V.
4
Fang, Eric
3
Haws, Kelly L.
3
Palmatier, Robert W.
3
Ferraro, Rosellina
2
Fornell, Claes
2
Grewal, Rajdeep
2
Hamilton, Ryan
2
Hult, G. Tomas M.
2
Janakiraman, Ramkumar
2
Lilien, Gary L.
2
Morgeson, Forrest V., III.
2
Mukhopadhyay, Anirban
2
Reinartz, Werner J.
2
Rishika, Rishika
2
Zhang, Jonathan Z.
2
Alavi, Sascha
1
Allen, B. J.
1
Anand, Ankit
1
Andrews, Michelle
1
Arora, Sandeep
1
Aspara, Jaakko
1
Auh, Seigyoung
1
Ballings, Michel
1
Becerril-Arreola, Rafael
1
Bei, Zhiling
1
Bezawada, Ram
1
Bleier, Alexander
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Bolander, Willy
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Bonezzi, Andrea
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Borraz, Stéphane
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Botti, Simona
1
Brooks, Gillian
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Böttger, Tim
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Cai, Fengyan
1
Chabuk, Timur
1
Chang, Chun-Wei
1
Chang, Woojung
1
Comprix, Joseph
1
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1
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Journal of marketing
Journal of business research : JBR
479
Journal of retailing and consumer services
466
Industrial marketing management : the international journal for industrial and high-tech firms
243
International journal of hospitality management
190
The journal of services marketing
122
Journal of strategic marketing
98
The journal of business & industrial marketing
94
Journal of the Academy of Marketing Science
86
Journal of hospitality marketing & management
79
Asia Pacific journal of marketing and logistics
78
International journal of contemporary hospitality management
78
Journal of travel and tourism marketing
76
Service business
76
The service industries journal
75
The journal of product & brand management
74
Tourism management : research, policies, practice
74
Marketing intelligence & planning
62
Journal of service management
56
The journal of brand management : an international journal
56
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
52
Journal of retailing
52
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
51
Technological forecasting & social change : an international journal
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Services marketing quarterly
50
Journal of service research
48
Psychology & marketing
47
Journal of business-to-business marketing
43
European journal of operational research : EJOR
42
Journal of promotion management : innovations in planning and applied research
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
International journal of production economics
40
The international review of retail, distribution and consumer research
40
Journal of marketing analytics : JMA
39
International journal of retail and distribution management
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
European journal of marketing
37
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ECONIS (ZBW)
54
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1
Customer orientation and financial performance : women in top management teams matter!
Srivastava, Chandra
;
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 190-209
Persistent link: https://www.econbiz.de/10014245082
Saved in:
2
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
3
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
4
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
5
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
6
Shedding light on the dark side of firm lobbying : a customer perspective
Vadakkepatt, Gautham G.
;
Arora, Sandeep
;
Martin, Kelly D.
; …
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10013258851
Saved in:
7
The platformization of brands
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
8
Complaint publicization in social media
Golmohammadi, Alireza
;
Havakhor, Taha
;
Gauri, Dinesh Kumar
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012662135
Saved in:
9
Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
Saved in:
10
Commentary: the case for a healthier social customer journey
Forbus, Pamela
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 93-97
Persistent link: https://www.econbiz.de/10012391425
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