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~accessRights:"restricted"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~isPartOf:"Psychology & marketing"
~subject:"Markenführung"
~subject:"Market research"
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Markenführung
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31
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9
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Journal of the Academy of Marketing Science
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
Psychology & marketing
SpringerLink / Bücher
62
International journal of market research
37
Journal of business research : JBR
25
Springer eBook Collection / Business and Economics
25
International journal of market research : JMRS ; the journal of the Market Research Society
18
Industrial marketing management : the international journal for industrial and high-tech firms
16
Marktforschung der Zukunft - Mensch oder Maschine? : Bewährte Kompetenzen in neuem Kontext
15
Springer eBook Collection
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10
Australasian marketing journal
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Lehrbuch
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Marketing letters : a journal of research in marketing
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Review of marketing research
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Springer eBook Collection / Business and Management
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of marketing analytics : JMA
7
Journal of marketing education : JME
7
Journal of marketing management : MM
7
Organizational research methods : ORM
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Handbook of research methods for marketing management
6
International journal of wine business research
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of retailing
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Qualitative market research : an international journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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European journal of marketing
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European journal of marketing : EJM
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European journal of operational research : EJOR
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Foundations and trends in marketing : FTMKT
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of public policy & marketing
5
Moderne Methoden der Marktforschung : Kunden besser verstehen
5
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ECONIS (ZBW)
31
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1
Salient knowledge that others are also evaluating reduces judgment extremity
Tsai, Claire I.
;
Zhao, Min
;
Soman, Dilip
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 366-387
Persistent link: https://www.econbiz.de/10012819761
Saved in:
2
Using large language models to generate silicon samples in consumer and marketing research : challenges, opportunities, and guidelines
Sarstedt, Marko
;
Adler, Susanne
;
Rau, Lea
;
Schmitt, Bernd
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1254-1270
Persistent link: https://www.econbiz.de/10014531212
Saved in:
3
Research online and purchase offline : the disruptive impact of consumers' online information on offline sales interaction
Li, You
;
Geng, Lixiao
;
Chang, Yaping
;
Ning, Peng
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2642-2652
Persistent link: https://www.econbiz.de/10014432518
Saved in:
4
Does product touch affect consumer attitude toward a product? : meta-analysis of effect sizes, moderators, and mediators
Liu, Wumei
;
Wu, Feng
;
Awan, Tahir Mumtaz
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 674-689
Persistent link: https://www.econbiz.de/10014290842
Saved in:
5
Developing a multi-dimensional product evaluation scale
Tajdini, Saeed
;
Ramirez, Edward
;
Frankwick, Gary L.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10012796095
Saved in:
6
The use of embedded visual methods in unveiling consumers' values : a digital ethnography perspective
Pera, Rebecca
;
Quinton, Sarah
;
Baima, Gabriele
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 309-319
Persistent link: https://www.econbiz.de/10012796103
Saved in:
7
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
8
Pandemics and marketing : insights, impacts, and research opportunities
Das, Gopal
;
Jain, Shailendra Pratap
;
Maheswaran, Durairaj
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 835-854
Persistent link: https://www.econbiz.de/10012614770
Saved in:
9
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
10
Sponsorship-linked marketing : research surpluses and shortages
Cornwell, T. Bettina
;
Kwon, Youngbum
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10012293287
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