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~accessRights:"restricted"
~language:"bos"
~language:"bul"
~language:"eng"
~language:"spa"
~person:"Nayga, Rodolfo M."
~person:"Septianto, Felix"
~subject:"Brand management"
~subject:"Entwicklungsländer"
~subject:"KMU"
~subject:"Konsumentenverhalten"
~subject:"Social web"
~subject:"Volatility"
~subject:"Wirtschaftswachstum"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Mikroform"
~type_genre:"Ratgeber"
~type_genre:"Sammlung"
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Brand management
Entwicklungsländer
KMU
Konsumentenverhalten
Social web
Volatility
Wirtschaftswachstum
Consumer behaviour
82
Emotion
31
Willingness to pay
28
Zahlungsbereitschaftsanalyse
28
Experiment
27
Advertising
25
Werbung
22
Advertising effects
20
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20
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Altruismus
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Brand
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Nayga, Rodolfo M.
Septianto, Felix
Gupta, Rangan
153
Ma, Feng
84
Han, Heesup
83
Bouri, Elie
81
Tiwari, Aviral Kumar
70
Paul, Justin
69
Mattila, Anna S.
64
Shahbaz, Muhammad
63
Gnangnon, Sèna Kimm
61
Dwivedi, Yogesh Kumar
57
Hammoudeh, Shawkat
56
Loureiro, Sandra Maria Correia
54
Vrontis, Demetris
48
Lee, Chien-chiang
46
Thaichon, Park
44
Xuan Vinh Vo
44
Wohar, Mark E.
43
Balcilar, Mehmet
41
Mensi, Walid
41
Rana, Nripendra P.
41
Kumar, Vikas
39
Ji, Qiang
38
Kang, Sang Hoon
38
Kim, Jungkeun
38
Law, Chun Hung Roberts
38
Phau, Ian
38
Shahzad, Syed Jawad Hussain
38
Zhang, Yaojie
38
Bang, Nguyen
37
Dhir, Amandeep
37
Hollebeek, Linda D.
37
Ko, Eunju
37
Melewar, T. C.
37
Wang, Yudong
37
Bahmani-Oskooee, Mohsen
36
Lusk, Jayson L.
36
Pradhan, Rudra Prakash
36
Liang, Chao
35
Roubaud, David
35
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Journal of retailing and consumer services
17
Journal of business research : JBR
9
Food policy : economics planning and politics of food and agriculture
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
European review of agricultural economics : ERAE
4
Applied economic perspectives and policy
3
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Journal of advertising
3
Agricultural economics : the journal of the International Association of Agricultural Economists
2
Canadian journal of agricultural economics : CJAE
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Journal of behavioral and experimental economics
2
Journal of business ethics : JBE
2
Journal of economic behavior & organization : JEBO
2
Marketing letters : a journal of research in marketing
2
American journal of agricultural economics
1
Applied economics
1
Asian economic journal : journal of the East Asian Economic Association
1
Australasian marketing journal
1
Australian journal of management
1
European review of agricultural economics
1
International journal of hospitality management
1
International journal of market research
1
Journal of advertising research
1
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
1
Journal of agricultural economics : JAE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of food products marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing intelligence & planning
1
Psychology & marketing
1
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ECONIS (ZBW)
90
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1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
3
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
4
Does crowdedness affect consumers' food consumption and nutrients intake in restaurant environments? : a cross-city analyses from China
Zhu, Chen
;
Liu, Xiaoou
;
Nayga, Rodolfo M.
;
Li, Xun
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014487579
Saved in:
5
Dynamics of demand-side and supply-side responses to front-of-pack nutrition labels : a narrative review
De Marchi, Elisa
;
Cavaliere, Alessia
;
Pucillo, Flavia
; …
- In:
European review of agricultural economics
50
(
2023
)
2
,
pp. 201-231
Persistent link: https://www.econbiz.de/10014313250
Saved in:
6
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
7
Gene-edited or genetically modified food? : the impacts of risk and ambiguity on Chinese consumers' willingness to pay
Ding, Yulian
;
Yu, Jianyu
;
Sun, Yangyang
;
Nayga, Rodolfo M.
- In:
Agricultural economics : the journal of the …
54
(
2023
)
3
,
pp. 414-428
Persistent link: https://www.econbiz.de/10014288417
Saved in:
8
How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix
;
Garg, Nitika
;
Agrawal, Nidhi
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
Saved in:
9
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
10
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
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