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~accessRights:"restricted"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"mul"
~person:"Septianto, Felix"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Monetary policy"
~subject:"Volatility"
~subject:"World"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Consumer behaviour
Konsumentenverhalten
Monetary policy
Volatility
World
Emotion
30
Advertising
25
Werbung
22
Advertising effects
20
Werbewirkung
20
Brand management
14
Markenführung
14
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11
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11
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9
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9
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8
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53
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Septianto, Felix
Gupta, Rangan
187
Bouri, Elie
104
Ma, Feng
88
Han, Heesup
85
Tiwari, Aviral Kumar
83
Hammoudeh, Shawkat
72
Lee, Chien-chiang
64
Ji, Qiang
63
Mattila, Anna S.
63
Lucey, Brian M.
62
Xuan Vinh Vo
61
Paul, Justin
56
Wohar, Mark E.
56
Apergēs, Nikolaos
55
Mensi, Walid
52
Balcilar, Mehmet
49
Demirer, Rıza
49
Roubaud, David
49
Kang, Sang Hoon
48
Hassan, M. Kabir
47
Corbet, Shaen
46
Dwivedi, Yogesh Kumar
46
Shahzad, Syed Jawad Hussain
46
Umar, Zaghum
46
Zaremba, Adam
45
Loureiro, Sandra Maria Correia
44
Salisu, Afees A.
44
Serletis, Apostolos
44
Shahbaz, Muhammad
44
Wang, Yudong
43
Zhang, Yaojie
43
Gozgor, Giray
42
Bahmani-Oskooee, Mohsen
41
Jawadi, Fredj
41
Lau, Chi Keung
40
Kim, Jungkeun
38
Uddin, Mohammed Gazi Salah
38
Wei, Yu
38
Thaichon, Park
37
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Journal of retailing and consumer services
17
Journal of business research : JBR
9
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
European journal of marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Journal of business ethics : JBE
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International marketing review
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
53
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1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
3
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
4
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
5
How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix
;
Garg, Nitika
;
Agrawal, Nidhi
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
Saved in:
6
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
7
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
8
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
9
Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967
Saved in:
10
The differential effects of integral pride and gratitude on divergent moral judgment for the self versus others
Septianto, Felix
;
Tjiptono, Fandy
;
Arli, Denni
;
Sun, …
- In:
Australian journal of management
47
(
2022
)
3
,
pp. 579-594
Persistent link: https://www.econbiz.de/10013396302
Saved in:
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