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~accessRights:"restricted"
~language:"eng"
~person:"Grewal, Dhruv"
~person:"Ko, Eunju"
~person:"Quach, Sara"
~person:"So, Kevin Kam Fung"
~person:"Verhoef, Peter C."
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Internet marketing
Konsumentenverhalten
Beziehungsmarketing
52
Relationship marketing
52
Brand management
33
Markenführung
33
Online-Marketing
26
Customer satisfaction
22
Einzelhandel
22
Kundenzufriedenheit
22
Retail trade
22
Dienstleistungsqualität
21
Service quality
21
Luxury goods
20
Luxusgüter
20
Fashion
16
Mode
16
Social Web
16
Social web
16
Brand image
15
Markenimage
15
Advertising effects
14
Werbewirkung
14
Brand
13
Markenartikel
13
Online retailing
13
Online-Handel
13
Advertising
12
Marketing management
11
Marketingmanagement
11
Werbung
11
Retailing
8
Viral marketing
8
Virales Marketing
8
Customer integration
7
Customer value
7
Kundenintegration
7
Kundenwert
7
Ladengestaltung
7
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6
Type of publication
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Article
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Article
Aufsatz in Zeitschrift
129
Aufsatz im Buch
2
Book section
2
research-article
1
Language
All
English
Author
All
Grewal, Dhruv
Ko, Eunju
Quach, Sara
So, Kevin Kam Fung
Verhoef, Peter C.
Han, Heesup
84
Mattila, Anna S.
64
Septianto, Felix
57
Paul, Justin
50
Dwivedi, Yogesh Kumar
47
Loureiro, Sandra Maria Correia
43
Kim, Jungkeun
38
Thaichon, Park
38
Phau, Ian
37
Hollebeek, Linda D.
36
Rana, Nripendra P.
35
Lusk, Jayson L.
34
Kim, Seongseop
33
Wu, Luorong
32
Nayga, Rodolfo M.
31
Japutra, Arnold
30
Ahn, Jiseon
28
Park, Jungkun
28
Prashar, Sanjeev
27
Jang, Soocheong
26
Law, Chun Hung Roberts
26
Line, Nathaniel D.
26
Balaji, M. S.
25
Dhir, Amandeep
25
Hwang, Jinsoo
25
Jebarajakirthy, Charles
25
Ko, Yong Jae
25
Liu, Qing
25
Zhang, Lu
25
Bang, Nguyen
24
Hanks, Lydia
24
Rahman, Zillur
24
Vrontis, Demetris
24
Wong, IpKin Anthony
24
Arli, Denni
23
Chawla, Deepak
23
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Journal of business research : JBR
23
Journal of retailing
9
Journal of retailing and consumer services
8
Journal of the Academy of Marketing Science
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Asia Pacific journal of marketing and logistics
6
International journal of advertising : the review of marketing communications
6
International journal of hospitality management
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Tourism management : research, policies, practice
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
4
Journal of marketing research
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of contemporary hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of interactive marketing
2
Psychology & marketing
2
Services marketing quarterly
2
Australasian marketing journal
1
European journal of marketing
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research : JMR
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service management
1
Journal of travel and tourism marketing
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
129
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129
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
3
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
4
The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara
;
Cheah, Isaac
;
Thaichon, Park
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
Saved in:
5
Service robots : the dynamic effects of anthropomorphism and functional perceptions on consumers' responses
So, Kevin Kam Fung
;
Kim, Hyunsu
;
Liu, Qing
;
Fang, Xiang
; …
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10014466289
Saved in:
6
The interaction effect of fashion retailer categories on sustainable labels : the role of perceived benefits, ambiguity, trust, and purchase intention
Cho, Minjung
;
Ko, Eunju
;
Borenstein, Benjamin E.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1016-1038
Persistent link: https://www.econbiz.de/10015050105
Saved in:
7
Customer touchpoints : conceptualization, index development, and validation
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Tourism management : research, policies, practice
103
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10015052067
Saved in:
8
The dark side of artificial intelligence in marketing : meta-analytics review
Barari, Mojtaba
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1234-1256
Persistent link: https://www.econbiz.de/10015056983
Saved in:
9
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
10
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
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