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~accessRights:"restricted"
~language:"eng"
~person:"Grewal, Dhruv"
~person:"Ko, Eunju"
~person:"Quach, Sara"
~person:"Verhoef, Peter C."
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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| 11 applied filters
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Subject
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Consumer behaviour
Internet marketing
Konsumentenverhalten
Beziehungsmarketing
37
Relationship marketing
37
Brand management
27
Markenführung
27
Online-Marketing
24
Einzelhandel
21
Luxury goods
21
Luxusgüter
21
Retail trade
21
Customer satisfaction
16
Dienstleistungsqualität
16
Fashion
16
Kundenzufriedenheit
16
Mode
16
Service quality
16
Advertising effects
14
Werbewirkung
14
Advertising
13
Brand
13
Markenartikel
13
Online retailing
12
Online-Handel
12
Social Web
12
Social web
12
Werbung
12
Brand image
11
Markenimage
11
Marketing management
10
Marketingmanagement
10
Ladengestaltung
7
Retailing
7
Store design
7
Customer value
6
Kundenwert
6
Sustainability
6
Viral marketing
6
Virales Marketing
6
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Online availability
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Undetermined
Free
6
Type of publication
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Article
103
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Article
Aufsatz in Zeitschrift
104
Aufsatz im Buch
2
Book section
2
Aufsatzsammlung
1
research-article
1
Language
All
English
Author
All
Grewal, Dhruv
Ko, Eunju
Quach, Sara
Verhoef, Peter C.
Han, Heesup
84
Mattila, Anna S.
64
Septianto, Felix
57
Paul, Justin
50
Dwivedi, Yogesh Kumar
47
Loureiro, Sandra Maria Correia
44
Kim, Jungkeun
38
Thaichon, Park
38
Hollebeek, Linda D.
37
Phau, Ian
37
Rana, Nripendra P.
35
Lusk, Jayson L.
34
Kim, Seongseop
33
Wu, Luorong
32
Nayga, Rodolfo M.
31
Japutra, Arnold
30
Ahn, Jiseon
28
Park, Jungkun
28
Prashar, Sanjeev
27
Jang, Soocheong
26
Law, Chun Hung Roberts
26
Line, Nathaniel D.
26
So, Kevin Kam Fung
26
Balaji, M. S.
25
Dhir, Amandeep
25
Hwang, Jinsoo
25
Jebarajakirthy, Charles
25
Ko, Yong Jae
25
Liu, Qing
25
Zhang, Lu
25
Bang, Nguyen
24
Hanks, Lydia
24
Rahman, Zillur
24
Vrontis, Demetris
24
Wong, IpKin Anthony
24
Arli, Denni
23
Chawla, Deepak
23
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Published in...
All
Journal of business research : JBR
21
Journal of retailing
9
Journal of retailing and consumer services
8
Journal of the Academy of Marketing Science
8
International journal of advertising : the review of marketing communications
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Asia Pacific journal of marketing and logistics
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
4
Journal of marketing research
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of interactive marketing
2
Services marketing quarterly
2
Australasian marketing journal
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research : JMR
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
104
Showing
1
-
10
of
104
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articles prioritized
date (newest first)
date (oldest first)
1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara
;
Cheah, Isaac
;
Thaichon, Park
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
Saved in:
3
The interaction effect of fashion retailer categories on sustainable labels : the role of perceived benefits, ambiguity, trust, and purchase intention
Cho, Minjung
;
Ko, Eunju
;
Borenstein, Benjamin E.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1016-1038
Persistent link: https://www.econbiz.de/10015050105
Saved in:
4
The dark side of artificial intelligence in marketing : meta-analytics review
Barari, Mojtaba
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1234-1256
Persistent link: https://www.econbiz.de/10015056983
Saved in:
5
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
6
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
7
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
8
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
9
Towards an understanding of meme marketing : conceptualisation and empirical evidence
Razzaq, Ali
;
Shao, Wei
;
Quach, Sara
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 670-701
Persistent link: https://www.econbiz.de/10014321538
Saved in:
10
Ethnicity in advertising and millennials : the role of social identity and social distinctiveness
Shao, Wei
;
Zhang, Yunen
;
Cheng, Anni
;
Quach, Sara
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1377-1418
Persistent link: https://www.econbiz.de/10014450218
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