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~accessRights:"restricted"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Customer service"
~subject:"Dienstleistungsqualität"
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Beziehungsmarketing
Customer service
Dienstleistungsqualität
Multichannel strategy
154
Multikanalvertrieb
151
Einzelhandel
100
Retail trade
99
Relationship marketing
96
Online retailing
78
Online-Handel
78
Distribution channel
61
Vertriebsweg
61
Consumer behaviour
59
Konsumentenverhalten
59
Omnichannel
27
Omnichannel retailing
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22
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Customer analysis
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Service quality
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Lieferkette
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omnichannel retailing
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channel integration
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omnichannel
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Gallino, Santiago
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2
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2
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2
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2
Dirsehan, Taşkın
2
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2
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2
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2
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2
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2
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1
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1
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Journal of retailing and consumer services
20
Management science : journal of the Institute for Operations Research and the Management Sciences
7
The international review of retail, distribution and consumer research
7
International journal of retail and distribution management
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
International journal of production economics
4
Journal of business research : JBR
4
Journal of retailing
4
European journal of operational research : EJOR
2
International journal of physical distribution & logistics management : IJPD & LM
2
Journal of operations management
2
Journal of strategic marketing
2
A Research Agenda for Service Marketing
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in business and management forecasting
1
Asia Pacific journal of marketing and logistics
1
Channel strategies and marketing mix in a connected world
1
Decision
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Driving transformative change in e-business through applied intelligence and emerging technologies
1
E-retailing challenges and opportunities in the global marketplace
1
Emerald insight
1
INFOR : information systems and operational research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
Integrating new technologies in international business : opportunities and challenges
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of production research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
International review on public and non-profit marketing
1
Journal of customer behaviour
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of service management
1
MIS quarterly
1
Marketing intelligence & planning
1
Omnichannel approach to co-creating customer experiences through metaverse platforms
1
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ECONIS (ZBW)
104
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1
Learning efficient in-store picking strategies to reduce customer encounters in omnichannel retail
Neves-Moreira, Fábio
;
Amorim, Pedro
- In:
International journal of production economics
267
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014460472
Saved in:
2
Demonstrating the influencing factors and outcomes of customer experience in omnichannel retail
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
;
Zhang, Hao
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462160
Saved in:
3
Exploring omnichannel strategies : a path to improve customer experiences
Silva, Susana C.
;
Silva, Francisca Pinto
;
Dias, Joana Carmo
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 62-88
Persistent link: https://www.econbiz.de/10014484202
Saved in:
4
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
5
Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
Saved in:
6
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
7
Omnichannel retailing : a comprehensive exploration of integration, customer engagement, and market share in today's retail
Taneja, Sanjay
;
Shukla, Rishi Prakash
- In:
Omnichannel approach to co-creating customer …
,
(pp. 60-76)
.
2024
Persistent link: https://www.econbiz.de/10014531493
Saved in:
8
The link between consumer-facing technologies and customer experience in physical retail environments : a critical literature review
Lahmeyer, Sarah
;
Roemer, Ellen
- In:
The international review of retail, distribution and …
34
(
2024
)
2
,
pp. 128-159
Persistent link: https://www.econbiz.de/10014559006
Saved in:
9
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
10
O2O switching determinants and successful drivers in omnichannel retailing services
Wu, Pei-Ju
- In:
Service business
17
(
2023
)
3
,
pp. 771-788
Persistent link: https://www.econbiz.de/10014333861
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