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~accessRights:"restricted"
~language:"eng"
~subject:"Corporate Social Responsibility"
~subject:"Entrepreneurship approach"
~subject:"marketing"
~type:"article"
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Corporate Social Responsibility
Entrepreneurship approach
marketing
Marketing
1,557
Marketing management
575
Marketingmanagement
575
Consumer behaviour
384
Konsumentenverhalten
384
Brand management
185
Markenführung
185
Internet marketing
163
Online-Marketing
163
Relationship marketing
142
Beziehungsmarketing
141
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141
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118
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118
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98
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Eggers, Fabian
4
Hills, Gerald E.
4
Laczniak, Gene R.
4
Lim, Weng Marc
4
Miles, Morgan P.
4
Costa, Renato J. Lopes da
3
Dias, Álvaro Lopes
3
Eckhardt, Giana M.
3
Ferrell, Odies C.
3
Hultman, Claes M.
3
Jones, Rosalind
3
Kishor, Jugal
3
Lehman, Kim
3
Pereira, Leandro
3
Shultz, Clifford J.
3
Uslay, Can
3
Adeola, Ogechi
2
Alqahtani, Nasser
2
Amjad, Tayyab
2
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2
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2
Boo, Chanil
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Freitas, Bruno Duarte Abreu
2
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2
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2
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2
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2
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Management science : journal of the Institute for Operations Research and the Management Sciences
34
Journal of business research : JBR
17
Journal of macromarketing
17
Journal of strategic marketing
13
Journal of marketing education : JME
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
International journal of internet marketing and advertising : IJIMA
10
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of research in marketing and entrepreneurship
9
Journal of research in marketing and entrepreneurship : JRME
9
Business history
8
International journal of consumer studies
8
Journal of food products marketing
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of international food & agribusiness marketing
7
Journal of nonprofit & public sector marketing
7
Marketing theory
7
International journal of sport management and marketing : IJSMM
6
International journal of technology marketing : IJTMkt
6
Journal of education for business
6
Journal of internet commerce
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
AMS review : official publication of the Academy of Marketing Science
5
California management review
5
European journal of international management : EJIM
5
Journal of business ethics : JOBE
5
Journal of marketing for higher education
5
Journal of revenue and pricing management
5
Journal of travel and tourism marketing
5
The international review of retail, distribution and consumer research
5
Annales Universitatis Mariae Curie-Skłodowska / H
4
Asian journal of management cases
4
Economic research
4
European Sport management quarterly : ESMQ
4
Health marketing quarterly
4
International journal of market research
4
Journal of international consumer marketing
4
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ECONIS (ZBW)
574
Other ZBW resources
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1
Marketing the multinational in Shenbao, Shanghai, 1872-1889
Gibson, Peter
;
Ville, Simon P.
- In:
Enterprise & society : the international journal of …
25
(
2024
)
1
,
pp. 134-159
Persistent link: https://www.econbiz.de/10014490112
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2
Guest editorial: contemporary Issues in luxury marketing and branding
Christodoulides, George
;
Michaelidou, Nina
;
Khan, M. Sajid
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
Saved in:
3
Facial expressions and recognitionfor the communication of thoughtsand emotions in business and marketing
O'Brien, Clarice
;
Vlachou, Styliani
- In:
Biometrics and neuroscience research in business and …
,
(pp. 99-116)
.
2024
Persistent link: https://www.econbiz.de/10014560327
Saved in:
4
Mahindra electric cars : challenges of driving a revolution in the Indian market
Dhote, Tripti
;
Chaitanya P.K.
;
Mandot, Juhi
- In:
Asian journal of management cases
20
(
2023
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10014229839
Saved in:
5
Applications of virtual reality in marketing (2000-2020) : a 4C marketing-mix based review and future research agenda
Yadav, Nidhi
;
Sota, Shikha
;
Chaudhary, Harish
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 121-147
Persistent link: https://www.econbiz.de/10014318248
Saved in:
6
Poetic pedagogy : emancipatory spaces of Slam poetry for marketing education
Bhogal-Nair, Anoop
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
1/2
,
pp. 49-67
Persistent link: https://www.econbiz.de/10014299350
Saved in:
7
Corporate allies or adversaries : an exploration of the relationship between public relations and marketing among Ghanaian practitioners
Anani-Bossman, Albert
;
Akusua Agyapomaa Obeng, Samuela
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 283-300
Persistent link: https://www.econbiz.de/10014529294
Saved in:
8
A review of two decades of research on language in international and multicultural marketing (1997-2020)
Park, Yung-Hwal
;
Lehnert, Kevin
- In:
International journal of business environment : IJBE
13
(
2022
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10013198082
Saved in:
9
Marketing education : reflecting on relevance
Harrigan, Paul
;
Dolan, Rebecca
;
Lee, Michael S. W.
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
3
,
pp. 178-184
Persistent link: https://www.econbiz.de/10013384435
Saved in:
10
Emerging research trends in marketing : a review of Australasian marketing journal : editorial
Thaichon, Park
;
Quach, Sara
;
Ngo, Liem Viet
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
3
,
pp. 214-227
Persistent link: https://www.econbiz.de/10013384440
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