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~person:"Bronnmann, Julia"
~person:"Choi, Seung-chan"
~person:"Dawes, John"
~person:"Inderst, Roman"
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Search: subject_exact:"Private-label brand"
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Handelsmarke
11
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11
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9
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8
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Bronnmann, Julia
Choi, Seung-chan
Dawes, John
Inderst, Roman
Gázquez-Abad, Juan Carlos
13
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10
Diallo, Mbaye Fall
6
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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ECONIS (ZBW)
11
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1
National brand's competition with premium private labels : the role of context-dependent preferences
Choi, Seung-chan
;
Turut, Ozge
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014333347
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2
Damage calculation and mitigation in retailing in the presence of store brands (with an application to the German coffee cartel)
Inderst, Roman
;
Kuhlmann, Raphael
-
2022
Persistent link: https://www.econbiz.de/10012802961
Saved in:
3
Cartel damage mitigation from retailers' store brands
Inderst, Roman
;
Kotschedoff, Marco J.W.
;
Kuhlmann, Raphael
-
2022
Persistent link: https://www.econbiz.de/10012802968
Saved in:
4
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
5
National brand's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
Saved in:
6
Measuring income and wealth effects on private-label demand with matched administrative data
Brancatelli, Calogero
;
Fritzsche, Adrian
;
Inderst, Roman
; …
- In:
Marketing science
41
(
2022
)
3
,
pp. 637-656
Persistent link: https://www.econbiz.de/10013363951
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7
The Natural Monopoly effect in brand purchasing : do big brands really appeal to lighter category buyers?
Dawes, John
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 90-99
Persistent link: https://www.econbiz.de/10012253927
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8
Product differentiation in the German soft drink market : which attributes matter?
Bronnmann, Julia
;
Hoffmann, Julia
- In:
Applied economics letters
25
(
2018
)
14
,
pp. 968-971
Persistent link: https://www.econbiz.de/10012131150
Saved in:
9
Private label sourcing negotiation: premium PL from dual brander
Choi, Seung-chan
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 135-142)
.
2018
Persistent link: https://www.econbiz.de/10013277497
Saved in:
10
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
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