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~accessRights:"restricted"
~person:"Loureiro, Sandra Maria Correia"
~person:"McColl-Kennedy, Janet R."
~person:"Wong, IpKin Anthony"
~subject:"Markenführung"
~subject:"Service quality"
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Search: subject_exact:"CRM (Customer Relationship Management)"
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Markenführung
Service quality
Beziehungsmarketing
42
Relationship marketing
42
Consumer behaviour
31
Konsumentenverhalten
31
Brand management
19
Customer satisfaction
19
Kundenzufriedenheit
19
Dienstleistungsqualität
17
Brand image
13
Markenimage
13
Brand
9
Markenartikel
9
Social Web
9
Social web
9
Customer engagement
7
Customer integration
6
Kundenintegration
6
Internet marketing
5
Online-Marketing
5
Betriebliche Wertschöpfung
4
Customer experience
4
Emotion
4
Value creation
4
Viral marketing
4
Virales Marketing
4
Airline
3
Brand loyalty
3
Customer value
3
Dienstleistung
3
Dienstleistungssektor
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Fluggesellschaft
3
Gastronomie
3
Health care
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Holiday behaviour
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Kundenwert
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Markentreue
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Article
32
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33
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English
33
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Loureiro, Sandra Maria Correia
McColl-Kennedy, Janet R.
Wong, IpKin Anthony
Han, Heesup
22
Hollebeek, Linda D.
20
Rather, Raouf Ahmad
17
Khan, Imran
16
Japutra, Arnold
14
Prentice, Catherine
14
Rahman, Zillur
13
Kumar, Vikas
12
Sreejesh, S.
12
Gil Saura, Irene
11
Gong, Taeshik
11
King, Ceridwyn
11
Klaus, Philipp
11
Ahn, Jiseon
10
Gustafsson, Anders
10
Johnson, Lester W.
10
Quach, Sara
10
Sarkar, Abhigyan
10
Fatma, Mobin
9
Mattila, Anna S.
9
Roy, Sanjit
9
Sarkar, Juhi Gahlot
9
So, Kevin Kam Fung
9
Šerić, Maja
9
Guzman, Francisco
8
Islam, Jamid Ul
8
Leckie, Civilai
8
Lee, Seonjeong
8
Qu, Hailin
8
Veloutsou, Cleopatra
8
Back, Ki-Joon
7
Balaji, M. S.
7
Bang, Nguyen
7
Dwivedi, Yogesh Kumar
7
Fernandes, Teresa
7
Fetscherin, Marc
7
Ko, Eunju
7
Kunkel, Thilo
7
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Journal of promotion management : innovations in planning and applied research
6
International journal of hospitality management
5
Journal of retailing and consumer services
4
Journal of business research : JBR
2
Journal of service management
2
Journal of travel and tourism marketing
2
The journal of services marketing
2
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service research
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
The journal of product & brand management
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ECONIS (ZBW)
33
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
3
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
4
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
5
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
6
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
7
Service research priorities : managing and delivering service in turbulent times
Ostrom, Amy L.
;
Field, Joy M.
;
Fotheringham, Darima
; …
- In:
Journal of service research
24
(
2021
)
3
,
pp. 329-353
Persistent link: https://www.econbiz.de/10012592938
Saved in:
8
A multilevel synthesis of subjective and objective measures of foodservices in the experience process
Wen, Huijun
;
Wong, IpKin Anthony
;
Kim, Seongseop
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013328008
Saved in:
9
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
10
Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan
;
Wong, IpKin Anthony
;
Prentice, Catherine
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
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