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~accessRights:"restricted"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Beziehungsmarketing"
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Search: "Customer relationship management"
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Beziehungsmarketing
Relationship marketing
21
Consumer behaviour
17
Konsumentenverhalten
17
Brand management
16
Markenführung
16
Brand image
11
Markenimage
11
Social Web
9
Social web
9
Brand
8
Customer satisfaction
8
Kundenzufriedenheit
8
Markenartikel
8
Customer engagement
6
Customer integration
5
Dienstleistungsqualität
5
Internet marketing
5
Kundenintegration
5
Online-Marketing
5
Service quality
5
Airline
3
Brand loyalty
3
Fluggesellschaft
3
Markentreue
3
Viral marketing
3
Virales Marketing
3
social media
3
Brand authenticity
2
Emotion
2
Instagram
2
Relationship quality
2
Sales promotion
2
Social network
2
Soziales Netzwerk
2
Verkaufsförderung
2
mindfulness
2
user-generated content
2
Air passenger transport
1
Air transport
1
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3
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Article
20
Book / Working Paper
1
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Article in journal
21
Aufsatz in Zeitschrift
21
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
21
Author
All
Loureiro, Sandra Maria Correia
Han, Heesup
37
Hollebeek, Linda D.
36
Kumar, V.
27
Thaichon, Park
24
Rather, Raouf Ahmad
21
Khan, Imran
19
Kumar, Vikas
19
Prentice, Catherine
19
Quach, Sara
19
Gil Saura, Irene
18
Mattila, Anna S.
18
Palmatier, Robert W.
18
So, Kevin Kam Fung
18
Svensson, Göran
18
Ahn, Jiseon
17
Itani, Omar S.
17
Vrontis, Demetris
17
Klaus, Philipp
16
Rahman, Zillur
16
Roy, Sanjit
16
Grewal, Dhruv
15
Japutra, Arnold
15
Balaji, M. S.
14
Johnson, Lester W.
14
Karjaluoto, Heikki
14
King, Ceridwyn
14
Leckie, Civilai
14
Agnihotri, Raj
13
Chatterjee, Sheshadri
13
Homburg, Christian
13
Sesé, F. Javier
13
Sreejesh, S.
13
Verhoef, Peter C.
13
Wong, IpKin Anthony
13
Bruhn, Manfred
12
Casidy, Riza
12
Dwivedi, Yogesh Kumar
12
Gong, Taeshik
12
Harrigan, Paul
12
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Journal of promotion management : innovations in planning and applied research
7
Journal of retailing and consumer services
4
International journal of hospitality management
2
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
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ECONIS (ZBW)
21
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
3
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
4
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
5
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
6
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
7
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
8
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
9
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
10
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
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