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~accessRights:"restricted"
~person:"Mattila, Anna S."
~person:"Phau, Ian"
~subject:"Markenartikel"
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Markenartikel
Consumer behaviour
101
Konsumentenverhalten
101
Beziehungsmarketing
22
Relationship marketing
22
Brand management
19
Markenführung
19
Dienstleistungsqualität
18
Service quality
18
Customer satisfaction
17
Kundenzufriedenheit
17
Luxury goods
16
Luxusgüter
16
Emotion
15
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14
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10
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Gender
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Mattila, Anna S.
Phau, Ian
Sarkar, Abhigyan
15
Sarkar, Juhi Gahlot
13
Japutra, Arnold
11
Bang, Nguyen
10
Dawes, John
10
Guzman, Francisco
10
Ko, Eunju
10
Diamantopoulos, Adamantios
9
Ekinci, Yuksel
9
Han, Heesup
9
Loureiro, Sandra Maria Correia
9
Romaniuk, Jenni
9
Borges, Ana Pinto
8
Khan, Imran
8
Kumar, Vikas
8
Melewar, T. C.
8
Paul, Justin
8
Augusto, Mário Gomes
7
Fetscherin, Marc
7
Johnson, Lester W.
7
Rodrigues, Paula Cristina Lopes
7
Trinh, Giang
7
Abratt, Russell
6
Casidy, Riza
6
Davvetas, Vasileios
6
Fatma, Mobin
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Hwang, Jinsoo
6
Joshi, Richa
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Leckie, Civilai
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Shukla, Paurav
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Sreejesh, S.
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Torres, Ivonne M.
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Torres, Pedro M.
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Valette-Florence, Pierre
6
Zarantonello, Lia
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Zúñiga, Miguel Ángel
6
Back, Ki-Joon
5
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Bronnenberg, Bart J.
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Journal of business research : JBR
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of fashion marketing and management
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
10
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1
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
2
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
3
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
4
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
5
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
Saved in:
6
Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa
;
Phau, Ian
;
Sims, Daniel
;
Cheah, Isaac
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
Saved in:
7
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
8
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
9
Conceptualizing country-of-ingredient authenticity of luxury brands
Cheah, Isaac
;
Zainol, Zahirah
;
Phau, Ian
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5819-5826
Persistent link: https://www.econbiz.de/10011597517
Saved in:
10
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
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