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~accessRights:"restricted"
~source:"econis"
~subject:"Brand image"
~subject:"Dienstleistungssektor"
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Search: subject:"Services marketing"
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Brand image
Dienstleistungssektor
Services marketing
331
Dienstleistungsmarketing
325
Service quality
113
Dienstleistungsqualität
112
Beziehungsmarketing
102
Relationship marketing
102
Consumer behaviour
99
Konsumentenverhalten
99
Dienstleistung
86
Service industry
67
Marketing
62
Customer satisfaction
59
Kundenzufriedenheit
59
Services
52
Service-Dominant Logic
48
Service-dominant logic
48
Customer integration
46
Kundenintegration
46
Brand management
41
Markenführung
41
Betriebliche Wertschöpfung
38
Value creation
38
Marketing theory
36
Marketingtheorie
36
Dienstleistungsmanagement
35
Service management
35
Lieferantenmanagement
32
Supplier relationship management
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services marketing
27
Theory
26
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25
Theorie
24
Markenimage
22
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Marketingmanagement
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Huang, Ming-Hui
4
Büttgen, Marion
2
Dev, Chekitan S.
2
Furrer, Olivier
2
Han, Spring H.
2
Khan, Kalim
2
Kumar, Raj
2
Lee, Jungwoo
2
Panwar, Tapish
2
Panwar, Upendra Singh
2
Ray, Nilanjan
2
Abdul Razak Chik
1
Ackermann, Claire-Lise
1
Ahmed, Ishfaq
1
Ahn, Jinwoo
1
Akaka, Melissa Archpru
1
Akter, Shahriar
1
Alguacil, M.
1
Awan, Maheen Iqbal
1
Ayala, Néstor Fabián
1
Baglieri, Enzo
1
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1
Bamert, Thomas
1
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1
Bebko, Charlene
1
Belboula, Imène
1
Bell, Simon J.
1
Benitez, Guilherme Brittes
1
Biggemann, Sergio
1
Blocker, Christopher
1
Blut, Markus
1
Brady, Michael K.
1
Brozovic, Danilo
1
Bryson, John R.
1
Calabuig Moreno, Ferran
1
Camacho, Sonia
1
Cases, Anne-Sophie
1
Cassia, Fabio
1
Chen, Chun Liang
1
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1
Workshop Dienstleistungsmarketing <19., 2016, Stuttgart-Hohenheim>
1
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SpringerLink / Bücher
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of retailing and consumer services
6
The journal of services marketing
5
Services marketing quarterly
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Fokus Dienstleistungsmarketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
A Research Agenda for Service Marketing
2
European journal of marketing
2
Journal of service management
2
Marketing theory
2
Springer eBook Collection / Business and Economics
2
The journal of business & industrial marketing
2
The service industries journal
2
AMS review : official publication of the Academy of Marketing Science
1
Asian journal of business ethics : AJBE
1
Business process management journal
1
Business-to-Business-Marketing
1
EBSCOhost eBook Collection
1
Economic research
1
Edward Elgar E-Book Archive
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Global perspectives on service science: Japan
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of commerce and management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
International journal of services and operations management : IJSOM
1
Journal of Islamic marketing
1
Journal of Islamic marketing : JIMA
1
Journal of air transport management
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of service research
1
Journal of service research : JSR
1
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ECONIS (ZBW)
Other ZBW resources
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1
A growth-share matrix of service marketing research themes
Furrer, Olivier
;
Baillod, Chloé
;
Landry, Mikèle
- In:
A Research Agenda for Service Marketing
,
(pp. 3-20)
.
2024
Persistent link: https://www.econbiz.de/10014517859
Saved in:
2
Expansion and refocusing : two alternative trajectories for service marketing research
Furrer, Olivier
;
Kerguignas, Jie
- In:
A Research Agenda for Service Marketing
,
(pp. 353-374)
.
2024
Persistent link: https://www.econbiz.de/10014518476
Saved in:
3
From service to social innovation with a service-dominant logic approach
Barrios, Andrés
;
Camacho, Sonia
;
Estrada-Mejia, Catalina
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 201-215
Persistent link: https://www.econbiz.de/10013542925
Saved in:
4
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
5
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
6
Impact of consumer education and knowledge on purchase intentions within services industry : a study of symbiotic analysis in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of services and operations …
35
(
2020
)
1
,
pp. 58-77
Persistent link: https://www.econbiz.de/10012178614
Saved in:
7
Does service failure criticality affect global travellers' service evaluations? : an empirical analysis of online reviews
Dwesar, Rishi
;
Sahoo, Debajani
- In:
Management decision
60
(
2022
)
2
,
pp. 426-448
Persistent link: https://www.econbiz.de/10013162829
Saved in:
8
Importance of offline service quality in building loyalty of OC service brand
Park, Joonyong
;
Kim, Renee B.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013169688
Saved in:
9
Service quality measures : systematic literature review and future research directions
Prasad, Ram Komal
;
Verma, Sanjeev
- In:
International journal of management practice : IJMP
15
(
2022
)
1
,
pp. 9-23
Persistent link: https://www.econbiz.de/10012800117
Saved in:
10
Service customization in turbulent environments : service business models and knowledge integration to create capability-based switching costs
Frank, Alejandro Germán
;
Mendes, Glauco H. de Souza
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013206396
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