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~accessRights:"restricted"
~subject:"Corporate Social Responsibility"
~subject:"Experiment"
~subject:"Market segmentation"
~subject:"Social Web"
~subject:"Social web"
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Corporate Social Responsibility
Experiment
Market segmentation
Social Web
Social web
Social marketing
601
Social Marketing
379
Consumer behaviour
127
Konsumentenverhalten
118
social marketing
90
Corporate social responsibility
46
Marketing
45
Advertising effects
42
Werbewirkung
42
Behavioral economics
41
Verhaltensökonomik
40
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37
Gesundheitsvorsorge
33
Preventive care
32
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32
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32
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32
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31
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27
Marketingmanagement
27
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25
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24
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23
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22
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21
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21
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21
Social marketing theory
21
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21
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20
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20
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20
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19
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19
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Rundle-Thiele, Sharyn
9
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8
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7
Galan-Ladero, M. Mercedes
5
Alves, Helena
3
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2
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2
Castillo-Abdul, Bárbara
2
Fields, Ziska
2
Galiano-Coronil, Araceli
2
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2
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2
Knox, Kathy
2
Lanero Carrizo, Ana
2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Segmentation in social marketing : process, methods and application
10
Journal of social marketing : JSOCM
7
International review on public and non-profit marketing
6
Journal of economic behavior & organization : JEBO
4
Journal of nonprofit & public sector marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Asia-Pacific journal of business administration
2
CSR 2.0 and the new era of corporate citizenship
2
Corporate governance : international journal of business in society
2
Discussion papers / CEPR
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of nonprofit & voluntary sector marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of strategic marketing
2
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
SpringerLink / Bücher
2
Advances in business strategy and competitive advantage (ABSCA) book series
1
American economic journal : a journal of the American Economic Association
1
Asia-Pacific journal of management research and innovation
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Bulletin of economic research
1
Business strategy and the environment
1
CSR und interne Kommunikation : Forschungsansätze und Praxisbeiträge
1
Discussion paper / Centre for Economic Policy Research
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of marketing
1
Health marketing quarterly
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of hospitality management
1
International journal of management & enterprise development : IJMED
1
International journal of market research
1
International journal of sports marketing & sponsorship
1
Inventi impact: international trade
1
Journal of Islamic marketing : JIMA
1
Journal of Social Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of behavioral and experimental economics
1
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ECONIS (ZBW)
106
Other ZBW resources
3
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1
Influencing behavior change through corporate
social
marketing
: evidence from Ghana
Tweneboah-Koduah, Ernest Yaw
;
Coffie, Isaac Sewornu
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 208-233
Persistent link: https://www.econbiz.de/10014514765
Saved in:
2
Effectiveness of corporate
social
marketing
on prosocial behavior and hotel loyalty in a time of pandemic
Boo, Soyoung
;
Kim, Miyoung
;
Kim, Tony Jooho
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457825
Saved in:
3
Socially responsible (macro-
social
)
marketing
Kennedy, Ann-Marie
;
Smith, Johnpaul
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 572-582
Persistent link: https://www.econbiz.de/10013475204
Saved in:
4
A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya
;
Kazi, Roshan
;
Dass, Rahul
;
Mishra, Mahima
- In:
International journal of management & enterprise …
22
(
2023
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
Saved in:
5
Corporate
social
marketing
, drunken tourism and sustainability : the case of Meliá Hotels International in Magaluf, Spain
Cruz Morato, Marco Antonio
;
Rodriguez-Sanchez, Carla
; …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 33-48)
.
2023
Persistent link: https://www.econbiz.de/10014320622
Saved in:
6
Social
marketing
's relevance in helping the United Nations attain its SDGs
Wymer, Walter
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 529-541
Persistent link: https://www.econbiz.de/10014383333
Saved in:
7
The effects of pressure and self-assurance nudges on product purchases and returns in online retailing : evidence from a randomized field experiment
Ghose, Anindya
;
Lee, Heeseung Andrew
;
Nam, Kihwan
;
Oh, …
- In:
Journal of marketing research
61
(
2024
)
3
,
pp. 517-535
Persistent link: https://www.econbiz.de/10014584395
Saved in:
8
Exploring social responsibility,
social
marketing
and happiness using artificial intelligence, automated text analysis and correspondence analysis
Galiano-Coronil, Araceli
;
Aguirre Montero, Alexander
; …
- In:
Management decision
62
(
2024
)
2
,
pp. 549-574
Persistent link: https://www.econbiz.de/10014637163
Saved in:
9
Segmentation, environmental identity and stages of change : an application to a wildlife trust
Wells, Victoria K.
;
Forbes, Sarah
;
Powell, Madeline
; …
- In:
Business strategy and the environment
31
(
2022
)
3
,
pp. 934-949
Persistent link: https://www.econbiz.de/10013164440
Saved in:
10
The convergence of sustainability and marketing : transforming marketing to respond to a new world
Bolton, Ruth N.
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
2
,
pp. 107-112
Persistent link: https://www.econbiz.de/10013256363
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