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~accessRights:"restricted"
~subject:"Hotellerie"
~subject:"Retail trade"
~type_genre:"Article in journal"
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Search: subject_exact:"Markentreue"
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Hotellerie
Retail trade
Brand loyalty
347
Markentreue
347
Consumer behaviour
313
Konsumentenverhalten
313
Brand management
307
Markenführung
307
Beziehungsmarketing
302
Relationship marketing
302
Brand image
243
Markenimage
243
Brand
233
Markenartikel
233
brand loyalty
102
Customer satisfaction
84
Kundenzufriedenheit
84
Social Web
83
Social web
83
Internet marketing
65
Online-Marketing
65
Confidence
49
Vertrauen
49
Emotion
37
Customer integration
26
Kundenintegration
26
Customer retention
24
Kundenbindung
24
Personality psychology
22
Persönlichkeitspsychologie
22
Brand trust
21
Hotel industry
21
Viral marketing
21
Virales Marketing
21
brand trust
18
Einzelhandel
16
Structural equation model
16
Strukturgleichungsmodell
16
Advertising effects
14
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Article in journal
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37
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English
37
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Han, Heesup
4
Kim, Jinkyung Jenny
3
Fang, Shih Chieh
2
Hanks, Lydia
2
Huang, Chao-Chin
2
Huang, Shyh-Ming
2
Mody, Makarand Amrish
2
Nuseir, Mohammed T.
2
Agyeiwaah, Elizabeth
1
Alnawas, Ibrahim
1
Ariza-Montes, Antonio
1
Back, Ki-Joon
1
Behl, Abhishek
1
Byun, Kyung-Ah
1
Chamola, Pankaj
1
Choi, Tsan-Ming
1
Dai, Ying
1
Dass, Mayukh
1
Dawes, John
1
Del Giudice, Manlio
1
Dinca, Alexandra
1
Dogru, Tarik
1
Duffy, Katherine
1
Dugar, Anurag
1
Duhan, Dale F.
1
Elms, Jonathan
1
Fang, Shyh-Rong
1
Fatma, Mobin
1
Ferreira, Aristides Isidoro
1
Guo, Bingxuan
1
Guzman, Francisco
1
Gómez-Suárez, Mónica
1
Hemsley-Brown, Jane
1
Hollebeek, Linda D.
1
Hsu, Fu Chieh
1
Hwang, Syjung
1
Islam, Jamid Ul
1
Jang, Soocheong
1
Joshi, Richa
1
Ju, Yongwook
1
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Journal of retailing and consumer services
7
International journal of hospitality management
5
International journal of contemporary hospitality management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of business research : JBR
2
Journal of hospitality marketing & management
2
Asian Academy of Management journal : AAMJ
1
Australian journal of management
1
Corporate reputation review
1
European journal of operational research : EJOR
1
International journal of business excellence : IJBEX
1
International journal of retail and distribution management
1
International journal of technology marketing : IJTMkt
1
International marketing review
1
Journal of business-to-business marketing
1
Journal of marketing research
1
Journal of promotion management : innovations in planning and applied research
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
The journal of product & brand management
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
37
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1
Will online shopping lead to more brand loyalty than offline shopping? : the role of uncertainty avoidance
Guo, Bingxuan
;
Wang, Dian
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10014584170
Saved in:
2
Social justice or social stigma? : hotel customers' perception on branded hotel used as quarantine facility
Hsu, Fu Chieh
;
Agyeiwaah, Elizabeth
;
Liu, Jing
;
Scott, Noel
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
5
,
pp. 851-867
Persistent link: https://www.econbiz.de/10014633777
Saved in:
3
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
4
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
5
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
6
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
7
Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei
;
Dai, Ying
;
Ma, Zujun
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
310
(
2023
)
1
,
pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
Saved in:
8
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
9
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
10
Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry
Nuseir, Mohammed T.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
5
,
pp. 905-922
Persistent link: https://www.econbiz.de/10013257065
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