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~accessRights:"restricted"
~subject:"Internet marketing"
~subject:"Kaufentscheidung"
~subject:"Retail trade"
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Search: subject_exact:"Multi-channel marketing"
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Internet marketing
Kaufentscheidung
Retail trade
Multichannel strategy
182
Multikanalvertrieb
182
Einzelhandel
102
Beziehungsmarketing
99
Relationship marketing
99
Online retailing
80
Online-Handel
80
Consumer behaviour
63
Konsumentenverhalten
63
Distribution channel
56
Vertriebsweg
56
Omnichannel
27
Omnichannel retailing
27
Mehrgleisiger Vertrieb
21
Electronic Commerce
20
Customer analysis
19
Kundenanalyse
19
Dienstleistungsqualität
18
Service quality
18
Lieferkette
17
Supply chain
17
Customer satisfaction
16
E-commerce
16
Kundenzufriedenheit
16
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13
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13
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12
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12
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12
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12
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12
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11
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10
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5
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105
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9
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Alexander, Bethan
3
Gallino, Santiago
3
Gao, Fei
3
Quach, Sara
3
Acquila-Natale, Emiliano
2
Akturk, M. Serkan
2
Arora, Vibha
2
Barari, Mojtaba
2
Bell, David R.
2
Blazquez Cano, Marta
2
Cuthbertson, Richard
2
Elias, Carola Anna
2
Fleer, Jessica
2
Gehrckens, H. Mathias
2
Gizycki, Vittoria von
2
He, Yi
2
Heinemann, Gerrit
2
Holzapfel, Andreas
2
Hübner, Alexander
2
Karjaluoto, Heikki
2
Ketzenberg, Michael
2
Li, Zonghuo
2
Mimoun, Mohamed Slim Ben
2
Mishra, Sita
2
Moreno, Antonio
2
Moudrý, Dann Vit
2
Mukhopadhyay, Sandip
2
Piotrowicz, Wojciech
2
Platt, Ramona
2
Saarijärvi, Hannu
2
Su, Xuanming
2
Tagashira, Takumi
2
Thaichon, Park
2
Tyrväinen, Olli
2
Weindel, Julia Katharina
2
Wollenburg, Johannes
2
Wolters, Uly J.
2
Xu, Qingyun
2
Çengel, Özgür
2
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1
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Springer Fachmedien Wiesbaden
5
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Journal of retailing and consumer services
15
International journal of retail and distribution management
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
SpringerLink / Bücher
7
International journal of production economics
5
The international review of retail, distribution and consumer research
5
European journal of operational research : EJOR
3
Journal of business research : JBR
3
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
Research
3
Interaktives Marketing
2
International journal of physical distribution & logistics management : IJPD & LM
2
Journal of operations management
2
Journal of retailing
2
Journal of strategic marketing
2
MIS quarterly
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
Marktorientiertes Management
2
A Research Agenda for Service Marketing
1
Advances in business and management forecasting
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal
1
Channel strategies and marketing mix in a connected world
1
Decision
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Driving transformative change in e-business through applied intelligence and emerging technologies
1
Emerald insight
1
European journal of international management : EJIM
1
Exploring omnichannel retailing : common expectations and diverse realities
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Handel und Internationales Marketing / Retailing and International Marketing
1
Handel und Internationales Marketing Retailing and International Marketing
1
INFOR : information systems and operational research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
114
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1
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
2
The link between consumer-facing technologies and customer experience in physical retail environments : a critical literature review
Lahmeyer, Sarah
;
Roemer, Ellen
- In:
The international review of retail, distribution and …
34
(
2024
)
2
,
pp. 128-159
Persistent link: https://www.econbiz.de/10014559006
Saved in:
3
Exploring omnichannel strategies : a path to improve customer experiences
Silva, Susana C.
;
Silva, Francisca Pinto
;
Dias, Joana Carmo
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 62-88
Persistent link: https://www.econbiz.de/10014484202
Saved in:
4
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
5
Learning efficient in-store picking strategies to reduce customer encounters in omnichannel retail
Neves-Moreira, Fábio
;
Amorim, Pedro
- In:
International journal of production economics
267
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014460472
Saved in:
6
Demonstrating the influencing factors and outcomes of customer experience in omnichannel retail
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
;
Zhang, Hao
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462160
Saved in:
7
Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
Saved in:
8
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
9
Omnichannel retailing : a comprehensive exploration of integration, customer engagement, and market share in today's retail
Taneja, Sanjay
;
Shukla, Rishi Prakash
- In:
Omnichannel approach to co-creating customer …
,
(pp. 60-76)
.
2024
Persistent link: https://www.econbiz.de/10014531493
Saved in:
10
Channel competition in omni-channel supply chain considering social media advertising
Wang, Yan
;
Mei, Shue
;
Xu, Ruize
;
Yang, Donghui
;
Zhong, …
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
6
,
pp. 3354-3366
Persistent link: https://www.econbiz.de/10014340947
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