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~subject:"Markenimage"
~subject:"United States"
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Search: "Journal of marketing theory and practice"
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Journal of marketing theory and practice : JMTP
58
Journal of marketing theory and practice
33
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91
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Social media snap judgments : the effect of social media-based brand cues on purchase intention
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 311-329
Persistent link: https://www.econbiz.de/10014574496
Saved in:
2
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
3
Teaching R-A theory to develop future business practitioners' decision making skills
Levin, Michael
;
Liu, Yiyuan
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 542-554
Persistent link: https://www.econbiz.de/10013358810
Saved in:
4
Eric is bad, but Erica is worse : greater negativity bias toward female brands
Ozcan, Timucin
;
Hair, Michael
;
Hattat, Ahmet M.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
3
,
pp. 300-315
Persistent link: https://www.econbiz.de/10014299428
Saved in:
5
The effects of dual branding rumors on consumers’ national and store brand evaluations
Cascio, Allyn
;
Waites, Stacie F.
;
Moore, Robert
;
Moore, …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10014301290
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6
The mediating role of Brand Engagement in the Self-Concept (BESC) in explaining consumer response : a meta-analytic review
Vieira, Valter Afonso
;
Liu, Richie L.
;
Mello, Victor …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 97-114
Persistent link: https://www.econbiz.de/10013483442
Saved in:
7
Price reactions to a rival's market exit : evidence from the U.S. airline industry
Aghaie, Sina
;
Javadinia, Amir
;
Cockrell, Seth A.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 115-127
Persistent link: https://www.econbiz.de/10013483443
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8
Examining scarcity in mobile promotion and purchase intention : the role of location
Sun, Qin
;
Rajamma, Rajasree K.
;
Heisley, Deborah D.
; …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013204876
Saved in:
9
Forgiveness and redemption : a study on the impact of employees' participation in the restoration of corporate brand image in a crisis
Feng, Jiao
;
Lyu, Jing
;
Li, Hui
;
Lu, Qiang
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10013204878
Saved in:
10
Third-party procedural justice perceptions : the mediating effect on the relationship between eWOM and likelihood to purchase
Williams, David
;
Crittenden, Victoria Lynn
;
Henley, Amy
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 86-107
Persistent link: https://www.econbiz.de/10013204893
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