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~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Mehrkanalsystem"
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Multichannel strategy
110
Multikanalvertrieb
110
Beziehungsmarketing
79
Einzelhandel
79
Relationship marketing
79
Retail trade
79
Online retailing
67
Online-Handel
67
Consumer behaviour
53
Konsumentenverhalten
53
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47
Vertriebsweg
47
Omnichannel retailing
26
Omnichannel
25
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17
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17
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16
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16
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15
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15
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14
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14
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omnichannel
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retail operations
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channel integration
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omnichannel retailing
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Markenführung
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Omni-channel retailing
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Omnichannel retail
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109
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31
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31
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Gallino, Santiago
3
He, Yi
3
Quach, Sara
3
Xu, Qingyun
3
Acquila-Natale, Emiliano
2
Akturk, M. Serkan
2
Alexander, Bethan
2
Arora, Vibha
2
Barari, Mojtaba
2
Bell, David R.
2
Both, Alina
2
Carlson, Jamie
2
Fan, Hua
2
Gao, Fei
2
Gao, Wei
2
Holzapfel, Andreas
2
Hübner, Alexander
2
Karjaluoto, Heikki
2
Ketzenberg, Michael
2
Li, Wenqian
2
Li, Zonghuo
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McClelland, Bob
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Mishra, Sita
2
Moreno, Antonio
2
Moudrý, Dann Vit
2
Mukhopadhyay, Sandip
2
Nguyen Hoang Thuan
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Rahman, Syed Mahmudur
2
Saarijärvi, Hannu
2
Steinmann, Sascha
2
Tagashira, Takumi
2
Thaichon, Park
2
Tyrväinen, Olli
2
Wollenburg, Johannes
2
Yen, Yung-Shen
2
Yrjölä, Mika
2
Zielke, Stephan
2
Agrawal, Vishal V.
1
Akter, Shahriar
1
Alamanos, Eleftherios
1
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Journal of retailing and consumer services
22
The international review of retail, distribution and consumer research
8
International journal of retail and distribution management
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
International journal of production economics
5
Journal of business research : JBR
4
Journal of retailing
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
European journal of operational research : EJOR
3
International journal of physical distribution & logistics management : IJPD & LM
3
Journal of advertising research
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of operations management
2
Journal of strategic marketing
2
MIS quarterly
2
Transportation research / E : an international journal
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in business and management forecasting
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal
1
Decision
1
European journal of international management : EJIM
1
INFOR : information systems and operational research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of production research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Inventi impact: supply chain & logistics
1
Journal of customer behaviour
1
Journal of marketing research
1
Journal of service management
1
Manufacturing & service operations management : M & SOM
1
Marketing intelligence & planning
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ECONIS (ZBW)
110
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110
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date (oldest first)
1
Learning efficient in-store picking strategies to reduce customer encounters in omnichannel retail
Neves-Moreira, Fábio
;
Amorim, Pedro
- In:
International journal of production economics
267
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014460472
Saved in:
2
Demonstrating the influencing factors and outcomes of customer experience in omnichannel retail
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
;
Zhang, Hao
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462160
Saved in:
3
Exploring omnichannel strategies : a path to improve customer experiences
Silva, Susana C.
;
Silva, Francisca Pinto
;
Dias, Joana Carmo
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 62-88
Persistent link: https://www.econbiz.de/10014484202
Saved in:
4
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
5
The link between consumer-facing technologies and customer experience in physical retail environments : a critical literature review
Lahmeyer, Sarah
;
Roemer, Ellen
- In:
The international review of retail, distribution and …
34
(
2024
)
2
,
pp. 128-159
Persistent link: https://www.econbiz.de/10014559006
Saved in:
6
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
7
O2O switching determinants and successful drivers in omnichannel retailing services
Wu, Pei-Ju
- In:
Service business
17
(
2023
)
3
,
pp. 771-788
Persistent link: https://www.econbiz.de/10014333861
Saved in:
8
Empowering retailers : a bounded rationality perspective to enhancing omnichannel journey satisfaction
Muthaffar, Aisha
;
Vilches-Montero, Sonia
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373386
Saved in:
9
Dual-channel supply chain coordination under risk aversion and fairness concerns
Xue, Lin
;
Wang, Kangzhou
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
6
,
pp. 3289-3307
Persistent link: https://www.econbiz.de/10014340907
Saved in:
10
Channel competition in omni-channel supply chain considering social media advertising
Wang, Yan
;
Mei, Shue
;
Xu, Ruize
;
Yang, Donghui
;
Zhong, …
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
6
,
pp. 3354-3366
Persistent link: https://www.econbiz.de/10014340947
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