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Search: subject:"OR in Marketing"
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OR in marketing
74
Theorie
38
Theory
38
Consumer behaviour
19
Konsumentenverhalten
19
Preismanagement
18
Pricing strategy
18
Advertising
17
Werbung
17
Einzelhandel
13
Game theory
13
Retail trade
13
Pricing
12
Spieltheorie
12
Competition
8
Wettbewerb
8
Beziehungsmarketing
7
Brand
7
Brand management
7
Markenartikel
7
Markenführung
7
Relationship marketing
7
Distribution channel
6
Forecasting model
6
Product quality
6
Produktqualität
6
Prognoseverfahren
6
Vertriebsweg
6
Differential games
5
Internet marketing
5
Lieferkette
5
OR in Marketing
5
Online retailing
5
Online-Handel
5
Online-Marketing
5
Product differentiation
5
Produktdifferenzierung
5
Sales promotion
5
Supply chain
5
Verkaufsförderung
5
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79
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79
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English
79
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6
Author
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Karray, Salma
6
Fildes, Robert
4
Huang, Tao
3
Lessmann, Stefan
3
Ma, Shaohui
3
Martín Herrán, Guiomar
3
Altsitsiadis, Efthymios
2
Andronikidis, Andreas
2
Bazargan, Amirhossein
2
Bi, Gongbing
2
Chenavaz, Régis Y.
2
Coussement, Kristof
2
De Bock, Koen W.
2
Hua, Guowei
2
Liu, Lindong
2
Lu, Lijue
2
Maldonado, Sebastián
2
Montoya, Ricardo
2
Navas, Jorge
2
Petruzzi, Nicholas C.
2
Shang, Jennifer
2
Shi, Hongyan
2
Sigué, Simon Pierre
2
Soopramanien, Didier
2
Tsafarakis, Stelios
2
Yenipazarli, Arda
2
Zaccour, Georges
2
Zervoudakis, Konstantinos
2
Zhang, Juliang
2
Zolfaghari, Saeed
2
Abedin, Mohammad Zoynul
1
Aggrawal, Deepti
1
Agrawal, Priyank
1
Anand, Adarsh
1
Angelidou, Sofia
1
Anton, Ramona
1
Arjmand, Ehsan
1
Aust, Gerhard
1
Avadhanula, Vashist
1
Avagyan, Vardan
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European journal of operational research : EJOR
66
European Journal of Operational Research
6
International journal of production economics
3
International journal of production research
2
Journal of the Operational Research Society
2
Journal of business research : JBR
1
Journal of economic dynamics & control
1
Journal of management analytics
1
Journal of the Operational Research Society : OR
1
Omega : the international journal of management science
1
Transportation research / E : an international journal
1
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ECONIS (ZBW)
79
RePEc
6
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1
Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences
Yenipazarli, Arda
- In:
European journal of operational research : EJOR
312
(
2024
)
3
,
pp. 1059-1073
Persistent link: https://www.econbiz.de/10014456466
Saved in:
2
Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition
Qian, Zhifeng
;
Day, Steven James
;
Ignatius, Joshua
; …
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 565-586
Persistent link: https://www.econbiz.de/10014456614
Saved in:
3
Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing
;
Wang, Qiao
;
Chiang, Wei-yu Kevin
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
Saved in:
4
Signaling quality through price guarantee window for technology-related products
Li, Zhiguo
;
Xie, Faqi
;
Zhang, Han
;
Zhang, Hongwu
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 669-677
Persistent link: https://www.econbiz.de/10014456621
Saved in:
5
Improving uplift model evaluation on randomized controlled trial data
Bokelmann, Björn
;
Lessmann, Stefan
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 691-707
Persistent link: https://www.econbiz.de/10014456627
Saved in:
6
Sentiment classification of time-sync comments : a semi-supervised hierarchical deep learning method
Gao, Renzhi
;
Yao, Xiaoyu
;
Wang, Zhao
;
Abedin, Mohammad …
- In:
European journal of operational research : EJOR
314
(
2024
)
3
,
pp. 1159-1173
Persistent link: https://www.econbiz.de/10014456943
Saved in:
7
The introduction and market expansion effects of green products considering network externalities
Liu, Xiaoxi
- In:
Omega : the international journal of management science
124
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014533561
Saved in:
8
Dynamic pricing, reference price, and price-quality relationship
Anton, Ramona
;
Chenavaz, Régis Y.
;
Paraschiv, Corina
- In:
Journal of economic dynamics & control
146
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014478562
Saved in:
9
Mining Twitter lists to extract brand-related associative information for celebrity endorsement
Saridakis, Charalampos
;
Katsikeas, Constantine S.
; …
- In:
European journal of operational research : EJOR
311
(
2023
)
1
,
pp. 316-332
Persistent link: https://www.econbiz.de/10014336472
Saved in:
10
Dynamic pricing in the presence of strategic consumers with 'experience-in-store-and-buy-online’
Cao, Erbao
;
Luo, Haodong
;
Ma, Yuan
;
Lü, Kevin
- In:
International journal of production research
61
(
2023
)
20
,
pp. 6873-6890
Persistent link: https://www.econbiz.de/10014383263
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