//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multi-channel marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Multichannel strategy
182
Multikanalvertrieb
182
Einzelhandel
102
Retail trade
102
Beziehungsmarketing
99
Relationship marketing
99
Online retailing
80
Online-Handel
80
Consumer behaviour
63
Konsumentenverhalten
63
Distribution channel
56
Vertriebsweg
56
Omnichannel
27
Omnichannel retailing
27
Mehrgleisiger Vertrieb
21
Electronic Commerce
20
Customer analysis
19
Kundenanalyse
19
Dienstleistungsqualität
18
Service quality
18
Lieferkette
17
Supply chain
17
Customer satisfaction
16
E-commerce
16
Kundenzufriedenheit
16
Marketing management
16
Marketingmanagement
16
Customer experience
13
Internet marketing
13
Online-Marketing
13
Brand management
12
Deutschland
12
Germany
12
Markenführung
12
USA
12
United States
12
Digitalisierung
11
Luxury goods
10
Luxusgüter
10
Strategisches Management
9
more ...
less ...
Online availability
All
Undetermined
Free
41
Type of publication
All
Article
144
Book / Working Paper
42
Type of publication (narrower categories)
All
Article in journal
112
Aufsatz in Zeitschrift
112
Aufsatz im Buch
31
Book section
31
Hochschulschrift
11
Aufsatzsammlung
7
Thesis
5
Collection of articles of several authors
4
Sammelwerk
4
Lehrbuch
3
Conference paper
2
Konferenzbeitrag
2
Arbeitspapier
1
Case study
1
Fallstudie
1
Graue Literatur
1
Guidebook
1
Non-commercial literature
1
Ratgeber
1
Textbook
1
Working Paper
1
research-article
1
more ...
less ...
Language
All
English
155
German
31
Author
All
Heinemann, Gerrit
4
Alexander, Bethan
3
Gallino, Santiago
3
Gao, Fei
3
He, Yi
3
Mosca, Fabrizio
3
Quach, Sara
3
Winters, Amelie
3
Xu, Qingyun
3
Acquila-Natale, Emiliano
2
Akturk, M. Serkan
2
Arora, Vibha
2
Barari, Mojtaba
2
Bell, David R.
2
Bergmeier, Markus
2
Blazquez Cano, Marta
2
Both, Alina
2
Brock, Harald
2
Böckenholt, Ingo
2
Carlson, Jamie
2
Cuthbertson, Richard
2
Da-Cruz, Patrick
2
Dalla Pozza, Ilaria
2
Dirsehan, Taşkın
2
Elias, Carola Anna
2
Fan, Hua
2
Fleer, Jessica
2
Gaiser, Christian W.
2
Gao, Wei
2
Gehrckens, H. Mathias
2
Giacosa, Elisa
2
Gizycki, Vittoria von
2
Holzapfel, Andreas
2
Hübner, Alexander
2
Karjaluoto, Heikki
2
Ketzenberg, Michael
2
Li, Wenqian
2
Li, Zonghuo
2
McClelland, Bob
2
Mehn, Audrey
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
14
Dgroup
1
Technische Universität Braunschweig
1
Published in...
All
Journal of retailing and consumer services
22
SpringerLink / Bücher
14
The international review of retail, distribution and consumer research
8
International journal of retail and distribution management
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Springer eBook Collection
7
Research
6
International journal of production economics
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Journal of business research : JBR
4
Journal of retailing
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Developing successful global strategies for marketing luxury brands
3
European journal of operational research : EJOR
3
International journal of physical distribution & logistics management : IJPD & LM
3
Journal of advertising research
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Handel und Internationales Marketing Retailing and International Marketing
2
Interaktives Marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of operations management
2
Journal of strategic marketing
2
Lehrbuch
2
MIS quarterly
2
Marktorientiertes Management
2
Transportation research / E : an international journal
2
essentials
2
A Research Agenda for Service Marketing
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in business and management forecasting
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal
1
Channel strategies and marketing mix in a connected world
1
Controlling im Handel : innovative Ansätze und Praxisbeispiele
1
Decision
1
more ...
less ...
Source
All
ECONIS (ZBW)
185
Other ZBW resources
1
Showing
1
-
10
of
186
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
2
The link between consumer-facing technologies and customer experience in physical retail environments : a critical literature review
Lahmeyer, Sarah
;
Roemer, Ellen
- In:
The international review of retail, distribution and …
34
(
2024
)
2
,
pp. 128-159
Persistent link: https://www.econbiz.de/10014559006
Saved in:
3
Exploring omnichannel strategies : a path to improve customer experiences
Silva, Susana C.
;
Silva, Francisca Pinto
;
Dias, Joana Carmo
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 62-88
Persistent link: https://www.econbiz.de/10014484202
Saved in:
4
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
5
Learning efficient in-store picking strategies to reduce customer encounters in omnichannel retail
Neves-Moreira, Fábio
;
Amorim, Pedro
- In:
International journal of production economics
267
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014460472
Saved in:
6
Demonstrating the influencing factors and outcomes of customer experience in omnichannel retail
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
;
Zhang, Hao
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462160
Saved in:
7
Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
Saved in:
8
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
9
Omnichannel retailing : a comprehensive exploration of integration, customer engagement, and market share in today's retail
Taneja, Sanjay
;
Shukla, Rishi Prakash
- In:
Omnichannel approach to co-creating customer …
,
(pp. 60-76)
.
2024
Persistent link: https://www.econbiz.de/10014531493
Saved in:
10
Dual-channel supply chain coordination under risk aversion and fairness concerns
Xue, Lin
;
Wang, Kangzhou
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
6
,
pp. 3289-3307
Persistent link: https://www.econbiz.de/10014340907
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->