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~institution:"American Marketing Association"
~type_genre:"Amtsdruckschrift"
~type_genre:"Conference proceedings"
~type_genre:"Textbook"
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Marketing theory
21
Marketingtheorie
21
Marketing management
17
Marketingmanagement
17
Marketing
10
Theorie
10
Theory
10
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8
Marktforschung
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03.12.1989
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16.06.1986
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27.09.1987
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Amtsdruckschrift
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38
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25
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11
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1
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1
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1
Easwar, Iyer
1
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1
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1
Griffith, David
1
Hamilton, Rebecca W.
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Hunter, Gary K.
1
Kerin, Roger A.
1
Krishnan, Ram
1
LeClair, Debbie Thorne
1
McTavish, Ronald
1
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1
Noble, Stephanie M.
1
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1
Perreault, William D.
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1
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1
Slotegraaf, Rebecca
1
Srinivasan, Raji
1
Steenburgh, Thomas J.
1
Surprenant, Carol F.
1
Tan, Chin Tiong
1
Viswanathan, Madhu
1
Workman, John P.
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American Marketing Association
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383
Bundesstelle für Außenhandelsinformation <Köln>
154
OECD
141
Springer Fachmedien Wiesbaden
119
Europäische Kommission / Statistisches Amt
104
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98
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88
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83
Polen / Główny Urząd Statystyczny
83
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78
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78
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46
National Bureau of Economic Research
45
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45
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40
USA / Congress / House of Representatives / Committee on the Budget
37
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34
Verlag Franz Vahlen
34
Österreich
33
Institut national de la statistique et des études économiques <Frankreich>
28
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26
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25
Internationales Arbeitsamt
24
Società italiana degli economisti
24
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24
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24
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23
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
23
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23
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22
Centre for Economic Policy Research
22
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22
Weltbank
21
Europäische Kommission / Gemeinsame Forschungsstelle
20
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20
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20
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19
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19
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Proceedings series / American Marketing Association
7
AMA educators' proceedings
2
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1
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ECONIS (ZBW)
26
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1
Marketing
theory
and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
2
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
3
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
4
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
5
Marketing
theory
and applications ; 2012=Vol. 23
Bharadwaj, Sundar
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790796
Saved in:
6
Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; AMA educators' proceedings Volume 24 ; Las Vegas, Nevada, USA, 15 - 17 February 2013
Rindfleisch, Aric
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010191901
Saved in:
7
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
Noble, Stephanie M.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009790822
Saved in:
8
"Marketing
theory
and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
9
Marketing
theory
and applications ; 2011=Vol. 22
Srinivasan, Raji
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009260904
Saved in:
10
Enhancing knowledge development in marketing ; Vol. 21
Easwar, Iyer
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009790863
Saved in:
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