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~isPartOf:"2007 Business & Economics Society International Conference ; Vol. 2"
~isPartOf:"Journal of business research : JBR"
~subject:"Retail trade"
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Search: subject_exact:"Consumer promotion"
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Retail trade
Sales promotion
60
Verkaufsförderung
60
Consumer behaviour
26
Konsumentenverhalten
26
Einzelhandel
12
Preismanagement
12
Pricing strategy
12
Advertising effects
8
Werbewirkung
8
Low-cost strategy
7
Marketing management
7
Marketingmanagement
7
Niedrigpreisstrategie
7
Ladengestaltung
6
Salespeople
6
Store design
6
Verkaufspersonal
6
Brand management
5
Markenführung
5
Theorie
5
Theory
5
Advertising
4
Beziehungsmarketing
4
Bibliometrics
4
Bibliometrie
4
Einzelhandelspreis
4
Online retailing
4
Online-Handel
4
Price promotions
4
Rabatt
4
Rebate
4
Relationship marketing
4
Retail price
4
Brand image
3
Confidence
3
Discounting
3
Diskontierung
3
Distribution channel
3
Innovation
3
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Epstein, Leonardo D.
2
Goodstein, Ronald Charles
2
Basu, Rituparna
1
Behl, Abhishek
1
Bogomolova, Svetlana
1
Choi, Seung-chan
1
Dewani, Prem Prakash
1
Farías, Pablo
1
Flores, Arturo A.
1
Hidalgo, Pedro
1
Inostroza-Quezada, Ignacio E.
1
Kennedy, Rachel
1
Kim, Kyungok K.
1
Kim, Yeonshin
1
Makienko, Igor
1
Manzur, Enrique
1
Milberg, Sandra J.
1
Mitakakis, Chrissy
1
Nigam, Achint
1
Oh, Sangdo
1
Olavarrieta, Sergio
1
Ortinau, David J.
1
Paul, Justin
1
Pereira, Vijay
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Raghubir, Priya
1
Rajagopal
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Rajagopal, Amritanshu
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Singh, Kandarp
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Song, Sujin
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Swain, Scott D.
1
Szabo, Marietta
1
Uribe, Rodrigo
1
Valenzuela, Ana
1
Weathers, Danny
1
Wu, Jessica
1
Wu, Lifang
1
Yang, Wei
1
Yoon, Sukki
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2007 Business & Economics Society International Conference ; Vol. 2
Journal of business research : JBR
Journal of retailing and consumer services
24
Journal of retailing
11
European journal of operational research : EJOR
7
International journal of retail & distribution management
7
International journal of production economics
6
The international review of retail, distribution and consumer research
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Domestic commerce series
3
European journal of marketing : EJM
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of marketing research : JMR
3
Journal of promotion management : innovations in planning and applied research
3
Journal of revenue and pricing management
3
Marketing letters : a journal of research in marketing
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
CESifo Working Paper Series
2
CESifo working papers
2
International journal of production research
2
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
2
Journal of advertising research
2
Journal of marketing analytics : JMA
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Manufacturing & service operations management : M & SOM
2
Marketing research report
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Psychology & marketing
2
Retailing in the 21st century : current and future trends
2
Strategic corporate communication in the digital age
2
The journal of brand management : an international journal
2
The journal of personal selling & sales management : JPSSM
2
A reader in marketing communications
1
Advanced technologies management for retailing : frameworks and cases
1
Advances in information systems and management science
1
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ECONIS (ZBW)
12
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1
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
2
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
3
Private label management : a literature review
Wu, Lifang
;
Yang, Wei
;
Wu, Jessica
- In:
Journal of business research : JBR
125
(
2021
),
pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
Saved in:
4
Dynamic effects of store promotions on purchase conversion : expanding technology applications with innovative analytics
Epstein, Leonardo D.
;
Inostroza-Quezada, Ignacio E.
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 279-289
Persistent link: https://www.econbiz.de/10012494511
Saved in:
5
Retailers' and manufacturers' price-promotion decisions : intuitive or evidence-based?
Bogomolova, Svetlana
;
Szabo, Marietta
;
Kennedy, Rachel
- In:
Journal of business research : JBR
76
(
2017
),
pp. 189-200
Persistent link: https://www.econbiz.de/10011713618
Saved in:
6
A new approach to measuring retail promotion effectiveness : a case of store traffic
Epstein, Leonardo D.
;
Flores, Arturo A.
;
Goodstein, …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4394-4402
Persistent link: https://www.econbiz.de/10011554662
Saved in:
7
When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny
;
Swain, Scott D.
;
Makienko, Igor
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
Saved in:
8
Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki
;
Oh, Sangdo
;
Song, Sujin
;
Kim, Kyungok K.
; …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
Saved in:
9
Shelf space schemas : myth or reality?
Valenzuela, Ana
;
Raghubir, Priya
;
Mitakakis, Chrissy
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 881-888
Persistent link: https://www.econbiz.de/10009756866
Saved in:
10
Store brand and national brand promotion attitudes antecedents
Manzur, Enrique
;
Olavarrieta, Sergio
;
Hidalgo, Pedro
; …
- In:
Journal of business research : JBR
64
(
2011
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10008859050
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