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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"Approaches to financing social entrepreneurship"
~isPartOf:"Customer-centric marketing strategies : tools for building organizational performance"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject_exact:"Cause marketing"
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Cause-Related Marketing
8
Cause-related marketing
8
Brand image
3
Brand management
3
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3
Corporate Social Responsibility
3
Konsumentenverhalten
3
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Ko, Wai Wai
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AMS review : official publication of the Academy of Marketing Science
Approaches to financing social entrepreneurship
Customer-centric marketing strategies : tools for building organizational performance
Journal of promotion management : innovations in planning and applied research
International review on public and non-profit marketing
25
Journal of business research : JBR
17
Journal of business ethics : JOBE
14
Journal of nonprofit & public sector marketing
12
Psychology & marketing
10
Journal of marketing communications
9
Journal of Consumer Marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
The journal of consumer marketing
5
European Journal of Marketing
4
International journal of nonprofit & voluntary sector marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of promotion management : JPM
4
SpringerLink / Bücher
4
Cogent business & management
3
European Sport management quarterly : ESMQ
3
European journal of marketing
3
International journal of emerging markets
3
International journal of hospitality management
3
Journal of Services Marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing
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Journal of retailing
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Key debates and contemporary issues in nonprofit marketing
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Sport management review
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asian journal of sustainability and social responsibility
2
Australian journal of management
2
Corporate reputation review : an international journal
2
European business review : EBR ; the official journal of the International Management Centres, Europe
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International Journal of Retail & Distribution Management
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ECONIS (ZBW)
9
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1
Marketing perspectives on CSR initiatives : conceptual foundations and an agenda for future research
Park, Kendall
;
Hoeffler, Steve
;
Keller, Kevin Lane
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
3/4
,
pp. 277-296
Persistent link: https://www.econbiz.de/10014512685
Saved in:
2
"Are we all in this together?" : brand opportunism in COVID-19 cause related marketing and the moderating role of consumer skepticism
Yang, Jing
;
Mundel, Juan
- In:
Journal of promotion management : innovations in …
27
(
2021
)
6
,
pp. 877-899
Persistent link: https://www.econbiz.de/10012607295
Saved in:
3
The impact of cause-related marketing on millennials' product attitudes and purchase intentions
Eastman, Jacqueline Kilsheimer
;
Smalley, K. Bryant
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 799-826
Persistent link: https://www.econbiz.de/10012179068
Saved in:
4
The role of logo recoloring on perceptual fluency in cause-related marketing campaigns
Harmon-Kizer, Tracy
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 959-982
Persistent link: https://www.econbiz.de/10012179085
Saved in:
5
Leveraged marketing communications : a framework for explaining the effects of secondary brand assoctions
Bergvist, Lars
;
Taylor, Charles Raymond
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 157-175
Persistent link: https://www.econbiz.de/10011627993
Saved in:
6
An integrated model of cause-related marketing strategy development
Liu, Gordon
;
Ko, Wai Wai
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
3/4
,
pp. 78-95
Persistent link: https://www.econbiz.de/10010467849
Saved in:
7
Cause-related marketing
Dann, Susan
;
Hollis, Charles
;
Stuart, Helen
-
2013
Persistent link: https://www.econbiz.de/10009729891
Saved in:
8
Critical success factors of cause-related marketing
Papasolomou, Ioanna
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 359-373)
.
2013
Persistent link: https://www.econbiz.de/10009668194
Saved in:
9
Legal issues to be considered before setting in force consumer-centric marketing strategies within the European Union
Tzoulia, Eleni
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 36-56)
.
2013
Persistent link: https://www.econbiz.de/10009668208
Saved in:
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