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~isPartOf:"Academy of Management journal : AMJ"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Kommunikationsagentur"
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Advertising industry
29
Werbewirtschaft
29
Advertising
12
Werbung
12
Creativity
10
Kreativität
10
Advertising effects
5
USA
5
United States
5
Werbewirkung
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Advertising planning
3
Agency theory
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Prinzipal-Agent-Theorie
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advertising agency
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Welt
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World
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advertising
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1977-2007
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Aufsatz in Zeitschrift
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Koslow, Scott
3
Sasser, Sheila L.
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Cheong, Yunjae
2
Kim, Kihan
2
Turnbull, Sarah
2
Wheeler, Colin
2
Aadland, Erik
1
Abreu, Fernando Antunes de
1
Ang, Lawrence
1
Ashley, Christy
1
Bechky, Beth A.
1
Blanc, Arthur le
1
Block, Emily S.
1
Broschak, Joseph P.
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Cattani, Gino
1
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1
Cohen, Andrew C.
1
Collier, Paul
1
Combs, Justin
1
Cooper, Holly B.
1
De Gregorio, Federico
1
Dobrev, Stanislav D.
1
Dou, Wenyu
1
Drumwright, Minette E.
1
Erevelles, Sunil
1
Ewing, Michael
1
Ferriani, Simone
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Franses, Philip Hans
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Fukawa, Nobuyuki
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Gawlik, Remigiusz
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Kitchen, Philip J.
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Koppman, Sharon
1
Lanis, Roman
1
Laurie, Sally
1
Li, Hairong
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Academy of Management journal : AMJ
Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing communications
Journal of advertising research
22
Journal of historical research in marketing
17
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
European journal of marketing : EJM
8
Journal of business research : JBR
6
American journal of agricultural economics
5
The service industries journal
5
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Applied economics
3
Enterprise & society : the international journal of business history
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
3
Journal of business anthropology
3
Journal of business ethics : JOBE
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The marketing review
3
Business history
2
Gender in management : an international journal
2
Human relations
2
International journal of advertising : the review of marketing communications
2
International journal of electronic commerce : IJEC
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economics & management strategy : JEMS
2
Journal of euromarketing
2
Journal of marketing management : MM
2
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ECONIS (ZBW)
29
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1
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
2
Overcoming conflict between symmetric occupations : how "creatives" and "suits" use gender ordering in advertising
Koppman, Sharon
;
Bechky, Beth A.
;
Cohen, Andrew C.
- In:
Academy of Management journal : AMJ
65
(
2022
)
5
,
pp. 1623-1651
Persistent link: https://www.econbiz.de/10013472191
Saved in:
3
Balancing creativity and organisational performance in an advertising agency network : a case study
Collier, Paul
;
Ewing, Michael
;
Cooper, Holly B.
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 840-864
Persistent link: https://www.econbiz.de/10012697003
Saved in:
4
Friends, gifts, and cliques : social proximity and recognition in peer-based tournament rituals
Aadland, Erik
;
Cattani, Gino
;
Ferriani, Simone
- In:
Academy of Management journal : AMJ
62
(
2019
)
3
,
pp. 883-917
Persistent link: https://www.econbiz.de/10012098890
Saved in:
5
Bringing the firms (and forms) back in : organizational form identity and individual turnover
Dobrev, Stanislav D.
;
Kim, Tai-Young
- In:
Academy of Management journal : AMJ
62
(
2019
)
4
,
pp. 1028-1051
Persistent link: https://www.econbiz.de/10012109594
Saved in:
6
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
7
Investment in online advertising and return on sales : does it pay to outsource the services to an advertising agency?
Porto, Rafael Barreiros
;
Abreu, Fernando Antunes de
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 843-860
Persistent link: https://www.econbiz.de/10012203377
Saved in:
8
The creative search for an insight in account planning : an absorptive capacity approach
Parker, John
;
Ang, Lawrence
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 237-254
Persistent link: https://www.econbiz.de/10011930119
Saved in:
9
The advertising creative process : a study of UK agencies
Turnbull, Sarah
;
Wheeler, Colin
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10011706479
Saved in:
10
Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
;
Sasser, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
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