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~isPartOf:"Academy of Management perspectives : AMP"
~isPartOf:"Beiträge zur Unternehmensgeschichte : BzUG"
~isPartOf:"Journal of historical research in marketing"
~subject:"Advertising industry"
~subject:"Automotive industry"
~subject:"Markenführung"
~subject:"Retail trade"
~subject:"Werbewirtschaft"
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Advertising industry
Automotive industry
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Retail trade
Werbewirtschaft
Business history
64
Unternehmensgeschichte
64
Geschichte
25
Economic history
22
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22
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20
Advertising
15
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15
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14
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13
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11
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10
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10
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1
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1
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1
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1
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1
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1
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1
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1
Miller, Danny
1
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1
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1
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1
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1
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Academy of Management perspectives : AMP
Beiträge zur Unternehmensgeschichte : BzUG
Journal of historical research in marketing
Business history
10
Business history review
3
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
3
Great Lakes books
3
Historische Notate : Schriftenreihe des Unternehmensarchivs der Volkswagen AG, Wolfsburg
3
Towards mobility : varieties of automobilism in East and West
3
Corporate communications : an international journal
2
Enterprise & society : the international journal of business history
2
Essays in economic and business history : the journal of the Economic and Business History Society
2
International journal of automotive technology and management : IJATM
2
Learning by doing in markets, firms, and countries
2
Management & organizational history : MOH
2
Perspektiven : Schriftenreihe des BMW Group Archivs
2
Quaderni
2
Review of business & finance case studies : RBFCS
2
Springer eBook Collection
2
Studies in the development of accounting thought
2
VW, Google, H&M, Wal-Mart, IKEA, Inditex, Nike, Red Bull
2
Wirtschaftsgeschichte
2
Wissenschaftliche Schriftenreihe der Mercedes-Benz Classic Archive
2
Working papers / Harvard Business School, Division of Research
2
Zeitschrift für Unternehmensgeschichte
2
A Borzoi book
1
A business and labour history of Britain : case studies of Britain in the nineteenth and twentieth centuries
1
Advanced technologies management for retailing : frameworks and cases
1
Bastei-Lübbe-Taschenbuch
1
Bloomberg Ser.
1
Change Management : Perspektiven
1
Colección Investigación
1
Collection Distribution
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Competition & change : the journal of global business and political economy
1
Daimler
1
Darden Case
1
EUI working paper / MWP
1
Economia e management
1
Emerald insight
1
European journal of marketing : EJM
1
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ECONIS (ZBW)
27
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1
Advertising of a national importance the Swedish Advertisers' Association and the institutionalization of Sweden's international advertising 1955-1972
Funke, Michael
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014315010
Saved in:
2
Exploring British advertising and marketing history through records of The National Archives of the UK
Howells, Katherine Margaret
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10013329666
Saved in:
3
European sources for advertising and marketing history
Strickland, Jeannette
- In:
Journal of historical research in marketing
14
(
2021
)
2
,
pp. 213-259
Persistent link: https://www.econbiz.de/10013329668
Saved in:
4
Paprika Schlesinger : the development of a luxury retail shoe brand in Belle Époque, Vienna
Hawkins, Richard A.
- In:
Journal of historical research in marketing
9
(
2017
)
1
,
pp. 66-91
Persistent link: https://www.econbiz.de/10011697053
Saved in:
5
The history of advertising trust archive
Moir, Alistair
;
Read, Eve
;
Towne, Sophie
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 535-542
Persistent link: https://www.econbiz.de/10011805006
Saved in:
6
Department store innovation : David Jones Ltd., Australia, 1876-1915
Miller, Dale
;
Merrilees, Bill
- In:
Journal of historical research in marketing
8
(
2016
)
3
,
pp. 396-415
Persistent link: https://www.econbiz.de/10011626967
Saved in:
7
Absence and the advertising historian
Smulyan, Susan
- In:
Journal of historical research in marketing
8
(
2016
)
3
,
pp. 473-480
Persistent link: https://www.econbiz.de/10011626971
Saved in:
8
Advertising in Russian periodicals at the turn of the communist era
Sheresheva, Marina Y.
;
Antonov-Ovseenko, Anton A.
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10011376203
Saved in:
9
The rivial of fashion brands between marketing and history : the case of Italian fashion company Pucci
Merlo, Elisabetta
;
Perugini, Mario
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10010530055
Saved in:
10
The use of social networks in marketing : the Italian co-operative experience
Battilani, Patrizia
;
Bertagnoni, Giuliana
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 31-57
Persistent link: https://www.econbiz.de/10010530059
Saved in:
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