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~isPartOf:"African journal of economic and management studies : AJEMS"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand trust"
~subject:"Fashion"
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Search: subject_exact:"Markenloyalität"
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Brand trust
Fashion
Brand loyalty
55
Markentreue
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Beziehungsmarketing
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50
Relationship marketing
50
Brand management
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brand loyalty
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African journal of economic and management studies : AJEMS
International journal of Indian culture and business management
Journal of retailing and consumer services
The journal of brand management : an international journal
Asia Pacific journal of marketing and logistics
3
Future Business Journal
2
Journal of fashion marketing and management
2
The journal of product & brand management
2
Asian Academy of Management journal : AAMJ
1
Benchmarking : an international journal
1
Global business review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of emerging markets
1
International journal of hospitality management
1
International journal of retail and distribution management
1
International journal of sports marketing & sponsorship
1
Journal of Indian business research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of economic development
1
Journal of financial services marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of revenue and pricing management
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Management : journal of contemporary management issues
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Management decision
1
Management decision : MD
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Markstones-Arbeitspapiere
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South African journal of business management
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Springer eBook Collection
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
2
Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust
Quaye, Emmanuel Silva
;
Taoana, Cleopatra
;
Abratt, Russell
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 363-382
Persistent link: https://www.econbiz.de/10013270439
Saved in:
3
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
4
Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa
Chinomona, Richard
- In:
African journal of economic and management studies : AJEMS
7
(
2016
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011560516
Saved in:
5
Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
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