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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Journal of Asia Pacific business"
~isPartOf:"Journal of general management"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
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Search: person:"Melewar, T.C."
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Brand management
6
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6
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3
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3
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3
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2
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2
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Melewar, T. C.
12
Bang, Nguyen
3
Roslin, Rosmimah Mohd
2
Ackfeldt, Anna-Lena
1
Bourlakis, Michael
1
Chen, Junsong
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Glanfield, Keith
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Gupta, Suraksha
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Holland, Ray
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Hwang, Yun-yong
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Analyzing the cultural diversity of consumers in the global marketplace
Journal of Asia Pacific business
Journal of general management
The journal of brand management : an international journal
Journal of business research : JBR
19
The marketing review
12
Qualitative market research : an international journal
10
International studies of management and organization
8
European journal of marketing : EJM
7
Building corporate identity, image and reputation in the digital era
5
Corporate reputation review : an international journal
4
Journal of marketing communications
4
Journal of world business : JWB
4
Marketing intelligence & planning
4
Qualitative Market Research: An International Journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Routledge studies in marketing
3
Corporate reputation review
2
EuroMed journal of business
2
Facets of corporate identity, communication, and reputation
2
International Journal of Management Reviews
2
International journal of business and globalisation : IJBG
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
The European business journal
2
The journal of business & industrial marketing
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
Contemporary thoughts on corporate branding and corporate identity management
1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
1
Corporate communications : an international journal
1
Ethical and social marketing in Asia : incorporating fairness management
1
European business review
1
Handbook of corporate communication and public relations : pure and applied
1
International Marketing Review
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
12
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1
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
2
A framework of brand strategy and the "glocalization" approach : the case of Indonesia
Japutra, Arnold
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 101-125)
.
2015
Persistent link: https://www.econbiz.de/10011396901
Saved in:
3
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
4
The brand likeability effect : can firms make themselves more likeable?
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of general management
38
(
2012/13
)
3
,
pp. 25-50
Persistent link: https://www.econbiz.de/10009781368
Saved in:
5
Editorial: digital and virtual world research on brands and marketing development
Lim, Lynn L. K.
;
Melewar, T. C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009373415
Saved in:
6
A relational insight of brand personification in business-to-business markets
Gupta, Suraksha
;
Melewar, T. C.
;
Bourlakis, Michael
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 65-76
Persistent link: https://www.econbiz.de/10003997126
Saved in:
7
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
Saved in:
8
The effect of evaluation criteria on design attributes and brand equity in the product evaluation process
Na, Kwang Jin
;
Holland, Ray
;
Shackleton, John
;
Hwang, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 195-212
Persistent link: https://www.econbiz.de/10003790483
Saved in:
9
Hypermarkets and the small retailers in Malaysia : exploring retailers' competitive abilities
Roslin, Rosmimah Mohd
;
Melewar, T. C.
- In:
Journal of Asia Pacific business
9
(
2008
)
4
,
pp. 329-343
Persistent link: https://www.econbiz.de/10003794550
Saved in:
10
Special issue: corporate branding, identity and communications
Melewar, T. C.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003458847
Saved in:
1
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