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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"The international journal of bank marketing : IJBM"
~source:"econis"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Clothing"
~subject:"Indien"
~subject:"Kundenzufriedenheit"
~subject:"Social web"
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B-to-B-Marketing
Brand management
Clothing
Indien
Kundenzufriedenheit
Social web
Beziehungsmarketing
164
Relationship marketing
164
Consumer behaviour
115
Konsumentenverhalten
115
Customer satisfaction
68
Bank
52
Dienstleistungsqualität
50
Service quality
50
Markenführung
38
Lieferantenmanagement
30
Marketing management
30
Marketingmanagement
30
Supplier relationship management
30
Confidence
28
Vertrauen
28
Personal banking
27
Privatkundengeschäft
27
Brand image
26
Markenimage
26
Financial services
23
Finanzdienstleistung
22
Electronic Banking
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20
Internet marketing
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Market research
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India
18
Social Web
16
Mobile communications
15
Mobilkommunikation
15
Emotion
14
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Bang, Nguyen
4
Amoako, George Kofi
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3
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Analyzing the cultural diversity of consumers in the global marketplace
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of targeting, measurement and analysis for marketing
The international journal of bank marketing : IJBM
Journal of business research : JBR
1,067
Industrial marketing management : the international journal for industrial and high-tech firms
719
Journal of retailing and consumer services
669
The journal of brand management : an international journal
574
The journal of product & brand management
399
SpringerLink / Bücher
393
International journal of hospitality management
320
The journal of business & industrial marketing
282
Journal of strategic marketing
205
Tourism management : research, policies, practice
194
Psychology & marketing
191
The journal of services marketing
189
Journal of marketing
186
European journal of marketing : EJM
184
Asia Pacific journal of marketing and logistics
182
Marketing intelligence & planning
181
Journal of travel and tourism marketing
179
Journal of marketing communications
170
Journal of the Academy of Marketing Science
170
International journal of internet marketing and advertising : IJIMA
166
Journal of marketing management : MM
160
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
156
Cogent business & management
152
International journal of contemporary hospitality management
151
The service industries journal
147
Journal of business-to-business marketing
146
Journal of hospitality marketing & management
143
Springer eBook Collection
142
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
135
International journal of advertising : the review of marketing communications
125
Journal of promotion management : innovations in planning and applied research
121
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
116
Business horizons
115
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
112
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
111
Marketing letters : a journal of research in marketing
110
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
105
Technological forecasting & social change : an international journal
105
Journal of advertising research
102
Journal of fashion marketing and management
99
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ECONIS (ZBW)
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126
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1
Empathy and grit enhance customer oriented selling
Schwepker, Charles H. <Jr.>
;
Good, Megan C.
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
3
,
pp. 220-243
Persistent link: https://www.econbiz.de/10015049876
Saved in:
2
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
3
Relationship
marketing
and the B2B sales force, effects of Big Five personality traits
Canales-Ronda, Pedro
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10014567150
Saved in:
4
Is digital social communication effective for social relationship? : a study of online brand communities
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 94-118
Persistent link: https://www.econbiz.de/10014567152
Saved in:
5
SNUX2.0 : a social network model for cohort behavior analysis as support for purchasing tourism products and services
Ramos, Célia M. Q.
;
Rodrigues, João
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
2
,
pp. 132-151
Persistent link: https://www.econbiz.de/10014290428
Saved in:
6
The influence of digital influencer, e-WOM and information quality on customer repurchase intention toward online shop in e-marketplace during pandemic COVID-19 : the mediation eff...
Wandoko, Wanda
;
Panggati, Ignatius Enda
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
2
,
pp. 148-167
Persistent link: https://www.econbiz.de/10013336327
Saved in:
7
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
8
The effect of bonding, responsiveness and communication on customer retention : the mediating role of customer satisfaction
Negassa, Gebeyehu Jalu
;
Japee, Gurudutta Pradeep
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10014290415
Saved in:
9
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
10
Action and social alignment constituents of collaboration in B2B relationships : buyer and seller perspectives
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Otero-Neira, Carmen
; …
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
3
,
pp. 194-225
Persistent link: https://www.econbiz.de/10013336339
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