//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Applied economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~person:"Bogomolova, Svetlana"
~person:"Dennis, Charles"
~subject:"Industrie"
~subject:"Lieferantenmanagement"
~subject:"Manufacturing industries"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 15 applied filters
Year of publication
From:
To:
Subject
All
Industrie
Lieferantenmanagement
Manufacturing industries
Markenführung
Markenimage
Social Web
Consumer behaviour
13
Konsumentenverhalten
13
Brand image
7
Brand management
6
Corporate reputation
4
Firmenimage
4
Website
4
Advertising effects
3
Brand
3
Einzelhandel
3
Innovation adoption
3
Innovationsakzeptanz
3
Internet marketing
3
Markenartikel
3
Online-Marketing
3
Retail trade
3
Satisfaction
3
Werbewirkung
3
Advertising
2
Australia
2
Australien
2
Beziehungsmarketing
2
Confidence
2
Customer satisfaction
2
Eye-tracking
2
Großbritannien
2
Kundenzufriedenheit
2
Ladengestaltung
2
Marketing
2
Online retailing
2
Online-Handel
2
Preismanagement
2
Pricing strategy
2
Relationship marketing
2
Store design
2
USA
2
United Kingdom
2
United States
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
Collection of articles of several authors
Sammelwerk
Aufsatz in Zeitschrift
11
Language
All
English
Author
All
Bogomolova, Svetlana
Dennis, Charles
Ko, Eunju
15
Veloutsou, Cleopatra
13
Diamantopoulos, Adamantios
12
Filieri, Raffaele
12
Foroudi, Pantea
12
Gupta, Suraksha
11
Melewar, T. C.
11
Valette-Florence, Pierre
11
De Chernatony, Leslie
8
Kim, Kyung Hoon
8
Merrilees, Bill
8
Sharma, Piyush
8
Teng, Lefa
8
Buil, Isabel
7
Casaló, Luis V.
7
Flavián Blanco, Carlos
7
Oghazi, Pejvak
7
Seo, Yuri
7
Bartikowski, Boris
6
Dwivedi, Yogesh Kumar
6
Ekinci, Yuksel
6
Krishen, Anjala S.
6
Merchant, Altaf
6
Michel, Géraldine
6
Parida, Vinit
6
Roper, Stuart
6
Roy, Sanjit
6
Shukla, Paurav
6
Voyer, Benjamin G.
6
Wallace, Elaine
6
Wallpach, Sylvia von
6
Aiello, Gaetano
5
Arslanagic-Kalajdzic, Maja
5
Bigné Alcañiz, J. Enrique
5
Christodoulides, George
5
Dass, Mayukh
5
Dessart, Laurence
5
Guzman, Francisco
5
more ...
less ...
Published in...
All
Applied economics
Journal of business research : JBR
Journal of marketing management : MM
Journal of retailing and consumer services
3
International journal of consumer studies
2
Qualitative market research : an international journal
2
Corporate reputation review
1
European business review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International studies of management and organization
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Technological forecasting & social change : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
2
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
3
Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
4
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
5
Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea
;
Akarsu, Tugra Nazlil
;
Ageeva, Elena
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
Saved in:
6
Retailers' and manufacturers' price-promotion decisions : intuitive or evidence-based?
Bogomolova, Svetlana
;
Szabo, Marietta
;
Kennedy, Rachel
- In:
Journal of business research : JBR
76
(
2017
),
pp. 189-200
Persistent link: https://www.econbiz.de/10011713618
Saved in:
7
The role of brand attachment strength in higher education
Dennis, Charles
;
Papagiannidis, Savvas
;
Alamanos, …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3049-3057
Persistent link: https://www.econbiz.de/10011507912
Saved in:
8
Global design, marketing and branding : introduction to the special issue
Melewar, T. C.
;
Dennis, Charles
;
Kent, Anthony
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2241-2242
Persistent link: https://www.econbiz.de/10010402008
Saved in:
9
Under the marketers' radar : commonly ignored triggers for brand repertoire changes
Bogomolova, Svetlana
;
Grudinina, Olga
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1378-1403
Persistent link: https://www.econbiz.de/10009412793
Saved in:
10
Life after death? : analyzing post-defection consumer brand equity
Bogomolova, Svetlana
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1135-1141
Persistent link: https://www.econbiz.de/10008696688
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->