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~isPartOf:"Asia Pacific business review"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Melewar, T. C."
~person:"Paul, Justin"
~person:"Phau, Ian"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Veloutsou, Cleopatra"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Consumer behaviour
Indien
Konsumentenverhalten
Markenimage
Brand management
56
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56
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31
Relationship marketing
30
Beziehungsmarketing
29
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21
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20
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Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Melewar, T. C.
Paul, Justin
Phau, Ian
Roy, Sanjit
Seo, Yuri
Veloutsou, Cleopatra
Laroche, Michel
29
Ko, Eunju
24
Sharma, Piyush
16
Diamantopoulos, Adamantios
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Foroudi, Pantea
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Valette-Florence, Pierre
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Richard, Marie-Odile
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11
Pereira, Vijay
11
Teng, Lefa
11
Balaji, M. S.
10
Dennis, Charles
10
Dwivedi, Yogesh Kumar
10
Filieri, Raffaele
10
Kukar-Kinney, Monika
10
Merchant, Altaf
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Roy, Rajat
10
Septianto, Felix
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Shukla, Paurav
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Asia Pacific business review
International journal of consumer studies
Journal of business research : JBR
Marketing intelligence & planning
Qualitative market research : an international journal
The journal of consumer marketing
Journal of retailing and consumer services
18
International marketing review
9
Journal of strategic marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of promotion management : JPM
8
The journal of brand management : an international journal
8
European journal of marketing : EJM
7
Journal of fashion marketing and management
7
European management journal
5
Journal of consumer behaviour : an international research review
5
Journal of international consumer marketing
5
Journal of marketing theory and practice
5
The journal of product & brand management
5
Asia Pacific journal of marketing and logistics
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Psychology & marketing
4
Technological forecasting & social change : an international journal
4
Australasian marketing journal
3
Business strategy and the environment
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Journal of vacation marketing : an international journal
3
The journal of services marketing
3
The marketing review
3
Young consumers : insight and ideas for responsible marketers
3
Asia-Pacific journal of business administration
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Corporate reputation review
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Direct marketing : an international journal
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European journal of marketing
2
International journal of Indian culture and business management
2
International studies of management and organization
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
103
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71
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
72
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
73
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
74
Professionalized consumption and identity transformations in the field of eSports
Seo, Yuri
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 264-272
Persistent link: https://www.econbiz.de/10011417723
Saved in:
75
Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
Saved in:
76
Devil continues to wear "counterfeit" Prada : a tale of two cities
Teah, Min
;
Phau, Ian
;
Huang, Yu-an
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 176-189
Persistent link: https://www.econbiz.de/10011376747
Saved in:
77
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
78
Food consumption and marketing : turning toward Asia
Seo, Yuri
;
Cruz, Angela Gracia B.
;
Fam, Kim Shyan
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 501-504
Persistent link: https://www.econbiz.de/10011482215
Saved in:
79
Journey to the West : rethinking the role of Asian consumer culture in the global marketplace
Seo, Yuri
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011497397
Saved in:
80
Luxury fashion brands : factors influencing young female consumers' luxury fashion purchasing in Taiwan
Wu, Meng-Shan
;
Chaney, Isabella
;
Chen, Cheng-Hao Steve
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011305126
Saved in:
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