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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Psychology & marketing"
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Search: subject_exact:"Kundenbindungsinstrument"
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Kundenbindungsprogramm
19
Loyalty program
19
Consumer behaviour
15
Konsumentenverhalten
15
Beziehungsmarketing
12
Relationship marketing
12
loyalty program
5
Hotel industry
4
Hotellerie
4
Online retailing
4
Online-Handel
4
Customer satisfaction
3
Einzelhandel
3
Kundenzufriedenheit
3
Retail trade
3
China
2
Dienstleistungsqualität
2
Reward type
2
Service quality
2
Tourism
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Tourism industry
2
Tourismus
2
Tourismuswirtschaft
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Viral marketing
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Virales Marketing
2
loyalty programs
2
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Airline
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Anreiz
1
Biological data
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Biologische Daten
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Brand
1
Brand management
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Business Angels
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Business angels
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Chinese
1
Coase theorem
1
Coase-Theorem
1
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1
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2
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English
19
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Lam, Iok Keng Veronica
2
Wong, IpKin Anthony
2
Yi, Youjae
2
Ahn, Sun Joo
1
Alexander, Veronika
1
Berezan, Orie
1
Caminal, Ramón
1
Chemla, Gilles
1
Chen, Chih-Chien
1
Chokkannan, Pradeepkumar
1
Hu, Clark
1
Im, Holly Hyunjung
1
Kim, Claire Heeryung
1
Kim, Kyongseok
1
Kim, Sang Yong
1
Ko, Woo Li
1
Krishen, Anjala S.
1
Lee, Craig
1
Lo, Ada Sau-Yee
1
Lovelock, Brent
1
Lu, Cuilian
1
Pattusamy, Murugan
1
Sajtos, Laszlo
1
Saripalli, Bhavani Shankar
1
Song, Tae Ho
1
Su, Yu
1
Suh, Jung-chae
1
Teichert, Thorsten
1
Tercia, Christiana Yosevina
1
Tinn, Katrin
1
Tripp, Sophie
1
Wang, Jingwen
1
Wang, Xia
1
Wu, Xiao-Gen
1
Xie, Karen Lijia
1
Xiong, Lina
1
Yit Sean Chong
1
Yoo, Michelle
1
Yu Yi
1
Zak, Paul J.
1
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Asia Pacific journal of marketing and logistics
Discussion paper / Centre for Economic Policy Research
Journal of travel and tourism marketing
Psychology & marketing
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
19
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1
Reward me or charity : the impact of mobile e-commerce platforms' loyalty programme reward types on participation intention
Zhou, Yanju
;
Lu, Cuilian
;
Yu Yi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2122-2144
Persistent link: https://www.econbiz.de/10014430210
Saved in:
2
Airline and hotel loyalty programme diversity and choice : effects of personality, cultural, and socio-demographic factors
Su, Yu
;
Lee, Craig
;
Lovelock, Brent
- In:
Journal of travel and tourism marketing
40
(
2023
)
8
,
pp. 653-677
Persistent link: https://www.econbiz.de/10014447621
Saved in:
3
A study of loyalty programs in the Chinese market : the impacts of reward type, reward characteristic and product involvement
Zhang, Jun
;
Wang, Jingwen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 908-919
Persistent link: https://www.econbiz.de/10014285918
Saved in:
4
The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar
;
Saripalli, Bhavani Shankar
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
Saved in:
5
The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
6
Do members want the bells and whistles? : understanding the effect of direct and partner benefits in hotel loyalty programs
Yoo, Michelle
;
Berezan, Orie
;
Krishen, Anjala S.
- In:
Journal of travel and tourism marketing
35
(
2018
)
8
,
pp. 1058-1070
Persistent link: https://www.econbiz.de/10011941838
Saved in:
7
Boasting and aspiring, as status-reinforcing mechanisms in status-based loyalty programs
Sajtos, Laszlo
;
Yit Sean Chong
- In:
Psychology & marketing
35
(
2018
)
9
,
pp. 640-651
Persistent link: https://www.econbiz.de/10011970126
Saved in:
8
Rewards that undermine customer loyalty? : a motivational approach to loyalty programs
Kim, Kyongseok
;
Ahn, Sun Joo
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 842-852
Persistent link: https://www.econbiz.de/10011738107
Saved in:
9
Developing an effective loyalty program using goal-gradient behavior in tourism industry
Song, Tae Ho
;
Kim, Sang Yong
;
Ko, Woo Li
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 70-81
Persistent link: https://www.econbiz.de/10011669954
Saved in:
10
The effects of impression management on coupon redemption across cultures
Kim, Claire Heeryung
;
Yi, Youjae
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 573-583
Persistent link: https://www.econbiz.de/10011508457
Saved in:
1
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