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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Economic modelling"
~isPartOf:"Economics letters"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
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Konsumentenverhalten
Volatility
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1,267
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Septianto, Felix
20
Park, Jungkun
18
Prentice, Catherine
18
Thaichon, Park
18
Jebarajakirthy, Charles
16
Dhir, Amandeep
14
Paul, Justin
14
Lombart, Cindy
12
Dwivedi, Yogesh Kumar
11
Pantano, Eleonora
11
Kaur, Puneet
10
Klaus, Philipp
10
Mortimer, Gary
10
Otterbring, Tobias
10
Quach, Sara
10
Rana, Nripendra P.
10
Bruwer, Johan
9
Hollebeek, Linda D.
9
Sands, Sean
9
Talwar, Shalini
9
Agag, Gomaa
8
Baier, Daniel
8
Gupta, Rangan
8
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8
Ladhari, Riadh
8
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8
Loureiro, Sandra Maria Correia
8
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7
Borges, Adilson
7
Chebat, Jean-Charles
7
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Elms, Jonathan
7
Gilboa, Shaked
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Japutra, Arnold
7
Khan, Imran
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Li, Bin
7
Lockshin, Lawrence S.
7
Mehrotra, Ankit
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Asia Pacific journal of marketing and logistics
Economic modelling
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895
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International journal of consumer studies
761
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710
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659
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608
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581
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429
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Journal of marketing management : MM
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Journal of retailing
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Discussion paper / Tinbergen Institute
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Journal of marketing communications
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International journal of retail & distribution management
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Journal of fashion marketing and management
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ECONIS (ZBW)
3,109
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1
Alexa, it is creeping over me : exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants
Mou, Yupeng
;
Meng, Xiangxue
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 261-292
Persistent link: https://www.econbiz.de/10014486711
Saved in:
2
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
3
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
4
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
5
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
6
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
7
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
8
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
9
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
10
Can sharing with others whom consumers can't see increase their sense of community? : an examination of social presence on sharing platforms
Woo, Hongjoo
;
Shin, Daeun Chloe
;
Kim, Naeun
;
Tong, Zhenghao
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460867
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