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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Economics letters"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of retailing"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
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Konsumentenverhalten
Volatility
Theorie
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Theory
5,372
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2,775
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1,012
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1,012
Estimation theory
972
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972
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969
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968
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797
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795
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700
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695
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559
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Septianto, Felix
20
Park, Jungkun
18
Prentice, Catherine
18
Thaichon, Park
18
Jebarajakirthy, Charles
16
Dhir, Amandeep
14
Paul, Justin
14
Grewal, Dhruv
13
Lombart, Cindy
12
Dwivedi, Yogesh Kumar
11
Pantano, Eleonora
11
Kaur, Puneet
10
Klaus, Philipp
10
Mortimer, Gary
10
Otterbring, Tobias
10
Quach, Sara
10
Rana, Nripendra P.
10
Bruwer, Johan
9
Chebat, Jean-Charles
9
Gázquez-Abad, Juan Carlos
9
Hollebeek, Linda D.
9
Loureiro, Sandra Maria Correia
9
Sands, Sean
9
Talwar, Shalini
9
Agag, Gomaa
8
Baier, Daniel
8
Ladhari, Riadh
8
Louis, Didier
8
Baumann, Chris
7
Borges, Adilson
7
Breugelmans, Els
7
Campo, Katia
7
Cheng, Julian Ming Sung
7
Das, Gopal
7
Duan, Yongrui
7
Elms, Jonathan
7
Gilboa, Shaked
7
Gustafsson, Anders
7
Japutra, Arnold
7
Khan, Imran
7
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Asia Pacific journal of marketing and logistics
Economics letters
Journal of retailing and consumer services
Journal of retailing
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2,000
NBER working paper series
993
Working paper / National Bureau of Economic Research, Inc.
895
NBER Working Paper
794
International journal of consumer studies
761
International journal of hospitality management
725
Energy economics
710
Psychology & marketing
659
Finance research letters
608
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581
Applied economics
534
International review of financial analysis
429
Discussion paper / Centre for Economic Policy Research
413
Journal of banking & finance
412
Management science : journal of the Institute for Operations Research and the Management Sciences
402
The journal of product & brand management
392
Economic modelling
390
International review of economics & finance : IREF
389
Applied economics letters
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Working paper
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The journal of futures markets
360
The journal of brand management : an international journal
355
European journal of marketing : EJM
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
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Journal of econometrics
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The North American journal of economics and finance : a journal of financial economics studies
327
CESifo working papers
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Journal of international consumer marketing
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Journal of travel and tourism marketing
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Cogent business & management
309
Journal of marketing management : MM
307
Discussion paper / Tinbergen Institute
295
Journal of marketing communications
295
International journal of retail & distribution management
292
Journal of fashion marketing and management
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ECONIS (ZBW)
3,023
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1
Alexa, it is creeping over me : exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants
Mou, Yupeng
;
Meng, Xiangxue
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 261-292
Persistent link: https://www.econbiz.de/10014486711
Saved in:
2
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
3
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
4
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
5
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
6
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
7
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
8
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
9
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
10
Can sharing with others whom consumers can't see increase their sense of community? : an examination of social presence on sharing platforms
Woo, Hongjoo
;
Shin, Daeun Chloe
;
Kim, Naeun
;
Tong, Zhenghao
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460867
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