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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of production economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing for higher education"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~person:"Diamantopoulos, Adamantios"
~person:"Melewar, T. C."
~source:"econis"
~subject:"Advertising"
~subject:"Firm performance"
~subject:"Industrie"
~subject:"Innovation management"
~subject:"Markenführung"
~subject:"Scheduling"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
~type_genre:"Sammelwerk"
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Advertising
Firm performance
Industrie
Innovation management
Markenführung
Scheduling
Consumer behaviour
21
Konsumentenverhalten
21
Brand management
19
Brand image
18
Markenimage
18
Corporate reputation
10
Firmenimage
10
Designation of origin
8
Herkunftsbezeichnung
8
Brand
7
International marketing
7
Internationales Marketing
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Markenartikel
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Reputation
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Beziehungsmarketing
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Personality psychology
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Persönlichkeitspsychologie
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Public relations
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Relationship marketing
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Öffentlichkeitsarbeit
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Consumer-brand identification
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Brand reputation
2
C-OAR-SE
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Consumer behavior
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Article in journal
Collection of articles of several authors
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Aufsatz in Zeitschrift
22
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Diamantopoulos, Adamantios
Melewar, T. C.
Cheng, T. C. E.
23
Gunasekaran, Angappa
18
Yeung, Andy C. L.
15
Ko, Eunju
14
Parida, Vinit
13
Gupta, Suraksha
12
Kraus, Sascha
12
Sharma, Piyush
12
Veloutsou, Cleopatra
11
Foroudi, Pantea
10
Lai, Kee-hung
10
Valette-Florence, Pierre
10
Bouncken, Ricarda B.
9
Dwivedi, Yogesh Kumar
9
Vrontis, Demetris
9
Wamba, Samuel Fosso
9
Zhao, Xiande
9
Adomako, Samuel
8
Chiappetta Jabbour, Charbel José
8
Duan, Yunlong
8
Kim, Kyung Hoon
8
Kohtamäki, Marko
8
Lo, Chris K. Y.
8
Merchant, Altaf
8
Merrilees, Bill
8
Oghazi, Pejvak
8
Septianto, Felix
8
Wincent, Joakim
8
Choi, Tsan-Ming
7
De Chernatony, Leslie
7
Dubey, Rameshwar
7
Huarng, Kun-Huang
7
Ngai, Eric W. T.
7
O'Cass, Aron
7
Spielmann, Nathalie
7
Wong, Christina W. Y.
7
Akter, Shahriar
6
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6
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Asia Pacific journal of marketing and logistics
International journal of production economics
Journal of business research : JBR
Journal of marketing for higher education
Journal of marketing management : MM
Journal of international marketing
6
The marketing review
5
European journal of marketing : EJM
4
International studies of management and organization
4
The journal of brand management : an international journal
4
Corporate reputation review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International marketing review
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Journal of world business : JWB
2
British journal of management
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of general management
1
Journal of global marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The European business journal
1
The journal of asset management
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
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22
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1
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
2
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
3
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
4
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
5
Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
6
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
7
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
8
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
9
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
10
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
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