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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~isPartOf:"Transportation research / E : an international journal"
~subject:"Einzelhandel"
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Einzelhandel
Brand management
139
Markenführung
139
Consumer behaviour
103
Konsumentenverhalten
103
Markenimage
81
Brand image
79
Markenartikel
61
Brand
60
Beziehungsmarketing
33
Relationship marketing
33
Markenpolitik
26
B-to-B-Marketing
19
Business-to-business marketing
19
Retail trade
16
Brand loyalty
15
Markentreue
15
Deutschland
14
Germany
14
Customer satisfaction
13
Kundenzufriedenheit
13
Social Web
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Social web
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China
12
Lieferkette
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Luxury goods
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Luxusgüter
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Supply chain
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Online-Marketing
11
Vertriebsweg
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Handelsmarke
10
Internet marketing
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Confidence
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Fashion
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Au-Yeung, Amelia Yuen Shan
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Cadeaux, Jack
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Chen, Huaping
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Cui, Qinquan
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Dai, Xin
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Li, Hai
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Li, Xiaochuan
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Li, Zhongfei
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Ling, Liuyi
1
Liu, Mengqi
1
Lu, Jessica
1
Luo, Chunlin
1
Mantrala, Murali K.
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Qing, Qiankai
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Ru, Jun
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Satija, Divya
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Teah, Min
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Wei, Jie
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Asia Pacific journal of marketing and logistics
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Transportation research / E : an international journal
Journal of retailing and consumer services
88
Journal of retailing
30
The international review of retail, distribution and consumer research
27
International journal of retail & distribution management
26
Journal of business research : JBR
25
The journal of brand management : an international journal
15
SpringerLink / Bücher
14
European journal of operational research : EJOR
13
Springer Proceedings in Business and Economics
11
The journal of product & brand management
11
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
International journal of retail and distribution management
8
Australasian marketing journal
6
European journal of marketing : EJM
6
International journal of production economics
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International marketing review
5
Journal of food products marketing
5
European review of agricultural economics : ERAE
4
Handel und Internationales Marketing / Retailing and International Marketing
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of agricultural & food industrial organization
4
Journal of fashion marketing and management
4
Journal of marketing management : MM
4
Journal of marketing theory and practice
4
Journal of the Academy of Marketing Science
4
Marketing : ZFP ; journal of research and management
4
Review of industrial organization : RIO
4
Springer eBook Collection
4
The service industries journal
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Applied economics letters
3
Brick & mortar shopping in the 21st century
3
Business history
3
Cogent business & management
3
European retail research
3
Fashion branding and communication : core strategies of European luxury brands
3
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ECONIS (ZBW)
16
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1
Channel power shift and store brand introduction
Ru, Jun
;
Sethi, Suresh P.
;
Shi, Ruixia
;
Zhang, Jun
- In:
Transportation research / E : an international journal
179
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014487477
Saved in:
2
Manufacturer technology investment : a bane or boon to the store brand encroachment
Yu, Dongdong
;
Luo, Chunlin
;
Wang, Biao
;
Tian, Xin
; …
- In:
Transportation research / E : an international journal
176
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014382042
Saved in:
3
How does store branded lookalike packaging affect competition in a dyadic supply chain : a consumer confusion perspective
Zha, Yong
;
Guo, Xiaowei
;
Chen, Huaping
;
Ling, Liuyi
- In:
Transportation research / E : an international journal
165
(
2022
),
pp. 1-30
Persistent link: https://www.econbiz.de/10013383666
Saved in:
4
Store brand introduction, retail competition and manufacturers' coping strategies
Hsiao, Lu
;
Xiong, Hui
- In:
Transportation research / E : an international journal
165
(
2022
),
pp. 1-25
Persistent link: https://www.econbiz.de/10013383681
Saved in:
5
Does free brand spillover benefit online retailers? : roles of logistics service selection
Liu, Mengqi
;
Li, Guo
;
Wu, Huamin
;
Li, Xiaochuan
- In:
Transportation research / E : an international journal
178
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014437662
Saved in:
6
How does manufacturer's self-operating channel interact with platform retailer's e-commerce brand introduction?
Wei, Jie
;
Xu, Zeling
- In:
Transportation research / E : an international journal
168
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013535825
Saved in:
7
Strategic interplay between store brand introduction and online direct channel introduction
Li, Hai
;
Leng, Kaijun
;
Qing, Qiankai
;
Zhu, Stuart X.
- In:
Transportation research / E : an international journal
118
(
2018
),
pp. 272-290
Persistent link: https://www.econbiz.de/10011927549
Saved in:
8
Store brand introduction in a two-echelon logistics system with a risk-averse retailer
Cui, Qinquan
;
Chiu, Chun-Hung
;
Dai, Xin
;
Li, Zhongfei
- In:
Transportation research / E : an international journal
90
(
2016
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011497801
Saved in:
9
Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael
;
Wright, Owen
;
Winzar, Hume
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
Saved in:
10
Case analysis of the do-it-yourself industry
Hatton-Jones, Siobhan
;
Teah, Min
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
5
,
pp. 826-838
Persistent link: https://www.econbiz.de/10011478855
Saved in:
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