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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Thunderbird international business review"
~subject:"Country of origin"
~subject:"Konsumentenverhalten"
~subject:"United States"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Hochschulschrift"
~type_genre:"Working Paper"
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Search: subject:"Ursprungsregeln"
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Country of origin
Konsumentenverhalten
United States
Rules of origin
17
Ursprungsregeln
17
Consumer behaviour
14
Brand image
11
Markenimage
11
Designation of origin
8
Herkunftsbezeichnung
8
Brand
5
Brand management
5
Markenartikel
5
Markenführung
5
National culture
5
Nationalkultur
5
China
3
Iran
3
Australia
2
Australien
2
Brand origin
2
Country image
2
Ethnocentrism
2
ASEAN countries
1
ASEAN-Staaten
1
Bekleidungsindustrie
1
Beziehungsmarketing
1
Brand attitude
1
Brand identity
1
Brand loyalty
1
Brand origin misperception
1
Brand origin recognition accuracy
1
Brand personality
1
Brand strength
1
Brands
1
Choice-based conjoint analysis
1
Clothing industry
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer perception
1
Country-of-origin image
1
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14
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Fallstudie
Hochschulschrift
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14
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English
14
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Abdolvand, Mohammad Ali
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Assaf, A.
1
Bahaee, Mahmood
1
Basfirinci, Cigdem
1
Baumann, Chris
1
Chan, Nga Cheng
1
Deb, Madhurima
1
Dinnie, Keith
1
Esmaeilpour, Fariba
1
Garma, Romana
1
Hamin, Hamin
1
Josiassen, Alexander
1
Kathawala, Yanus
1
Katsumata, Sotaro
1
Li, Chunxiao
1
Lin, Chieh-Yu
1
Liu, Matthew Tingchi
1
Liu, Yulong
1
Pisani, Michael J.
1
Polonsky, Michael J.
1
Quester, Pascale
1
Seidenfuss, Kai-Uwe
1
Sinha, Gautam
1
Song, Junyi
1
Tjiptono, Fandy
1
Tong, Xiao
1
Tseng, Ting-Hsiang
1
Tung, Rosalie Lam
1
Veale, Roberta
1
Wong, Chui Yim
1
Yu, Yang
1
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Asia Pacific journal of marketing and logistics
Thunderbird international business review
Journal of international consumer marketing
14
Journal of global marketing
13
International marketing review
10
Journal of business research : JBR
9
The journal of brand management : an international journal
6
Journal of international marketing
5
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of marketing management : MM
4
Journal of consumer behaviour : an international research review
3
Journal of food products marketing
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Journal of world trade : law, economic policy, public policy
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Asia Pacific business review
2
Cege discussion paper
2
Cross cultural management : an international journal
2
Discussion paper / Centre for Economic Policy Research
2
Entrepreneurship, theory and practice : ET & P
2
Europäische Hochschulschriften / 5
2
International business and economics research journal
2
International journal of business & management : IJoBM
2
International journal of business and globalisation : IJBG
2
International journal of commerce and management
2
International journal of consumer studies
2
International journal of emerging markets
2
Journal of euromarketing
2
Journal of fashion marketing and management
2
Journal of strategic marketing
2
Journal of targeting, measurement and analysis for marketing
2
Journal of the Academy of Marketing Science
2
Kyŏngje-yŏn'gu
2
Marketing intelligence & planning
2
The journal of consumer marketing
2
Working paper / National Bureau of Economic Research, Inc.
2
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ECONIS (ZBW)
14
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14
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1
Does effects of brand origin misperception jeopardize brand equity?
Tseng, Ting-Hsiang
;
Chan, Nga Cheng
;
Liu, Matthew Tingchi
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
Saved in:
2
Country-of-origin and social resistance in host countries : the case of a Chinese firm
Yu, Yang
;
Liu, Yulong
- In:
Thunderbird international business review
60
(
2018
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011952344
Saved in:
3
Impact of culture on religiosity, cosmopolitanism and ethnocentrism
Deb, Madhurima
;
Sinha, Gautam
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10011529191
Saved in:
4
The reciprocal effects of country-of-origin on product evaluation : an empirical examination of four countries
Katsumata, Sotaro
;
Song, Junyi
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 92-106
Persistent link: https://www.econbiz.de/10011529285
Saved in:
5
Examining brand origin recognition accuracy in Indonesia
Tjiptono, Fandy
;
Andrianombonana, Haja Tiana Rakotondrainibe
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 878-897
Persistent link: https://www.econbiz.de/10011616850
Saved in:
6
The impact of country-of-origin image on brand loyalty : evidence from Iran
Esmaeilpour, Fariba
;
Abdolvand, Mohammad Ali
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 709-723
Persistent link: https://www.econbiz.de/10011622765
Saved in:
7
Attenuating double jeopardy of negative country of origin effects and latecomer brand ; an application study of ethnocentrism in emerging markets
Hamin, Hamin
;
Baumann, Chris
;
Tung, Rosalie Lam
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10010247522
Saved in:
8
Regional and country ethnocentrism : broadening ASEAN origin perspectives
Seidenfuss, Kai-Uwe
;
Kathawala, Yanus
;
Dinnie, Keith
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 298-320
Persistent link: https://www.econbiz.de/10009752327
Saved in:
9
Effect of brand origin on brand personality perceptions : an empirical analysis from Turkey
Basfirinci, Cigdem
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 539-560
Persistent link: https://www.econbiz.de/10010127937
Saved in:
10
Impact of brand personality and consumer ethnocentrism in China's sportswear market
Tong, Xiao
;
Li, Chunxiao
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
3
,
pp. 491-509
Persistent link: https://www.econbiz.de/10009776152
Saved in:
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