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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Markenartikel"
~subject:"United States"
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Search: subject_exact:"Impact of advertising"
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Markenartikel
United States
Advertising effects
34
Werbewirkung
34
Consumer behaviour
27
Konsumentenverhalten
27
Advertising
18
Werbung
18
Brand image
10
Markenimage
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Gao, Zhihong
3
Choi, Beomjoon
1
Ge, Jiaoju
1
Gierl, Heribert
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Green, Robert T.
1
Hanzaei, Kambiz Heidarzadeh
1
Hong, You Jeong
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Jiang, Huanshu
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Li, Na
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Mansourian, Yazdan
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Wang, Danping
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Wei, Yuting
1
Xu, Jincan
1
Yao, Jie
1
Zhang, Hongxia
1
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Asia Pacific journal of marketing and logistics
Journal of advertising research
72
Journal of advertising : official publication of the American Academy of Advertising
56
Journal of business research : JBR
36
International journal of advertising : the quarterly review of marketing communications
31
Journal of marketing communications
29
Psychology & marketing
27
Journal of promotion management : JPM
26
The journal of product & brand management
24
International journal of advertising : the review of marketing communications
19
Journal of retailing and consumer services
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
The journal of brand management : an international journal
14
Journal of promotion management : innovations in planning and applied research
11
Marketing letters : a journal of research in marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of current issues and research in advertising : JCIRA
10
The journal of consumer marketing
10
Journal of marketing
9
Journal of the Academy of Marketing Science
9
Working paper / National Bureau of Economic Research, Inc.
9
American journal of agricultural economics
8
International journal of internet marketing and advertising : IJIMA
8
International journal of pharmaceutical and healthcare marketing : IJPHM
7
Journal of international consumer marketing
7
Journal of marketing theory and practice
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing : ZFP ; journal of research and management
7
European journal of marketing : EJM
6
Health marketing quarterly
6
International journal of market research : JMRS ; the journal of the Market Research Society
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
A master class in brand planning : the timeless works of Stephen King
5
Faculty & research / Insead : working paper series
5
International journal of hospitality management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing intelligence & planning
5
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ECONIS (ZBW)
10
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1
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
2
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
3
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
4
Change in brand attitude depending on fashion film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
5
How to develop brand attachment in various product categories?
Nashtaee, Mitra Shabani
;
Hanzaei, Kambiz Heidarzadeh
; …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1198-1220
Persistent link: https://www.econbiz.de/10011796590
Saved in:
6
The effect of racial cues on the reader's response to advertisements : a US-China comparative study
Gao, Zhihong
;
Xu, Jincan
;
Kim, Joe H.
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
3
,
pp. 510-532
Persistent link: https://www.econbiz.de/10009776151
Saved in:
7
Perception of puffery in advertising : investigating the China-US differences
Gao, Zhihong
;
Li, Na
;
Scorpio, Elaine A.
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
2
,
pp. 179-198
Persistent link: https://www.econbiz.de/10009548795
Saved in:
8
A comparative study of Chinese and US consumers' attitudes toward advertising regulation
Gao, Zhihong
;
Zhang, Hongxia
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
1
,
pp. 72-90
Persistent link: https://www.econbiz.de/10008905959
Saved in:
9
The effect of message appeals and unrealistic optimism on purchase intentions : the case of heart-disease prevention pills
Pornpitakpan, Chanthika
;
Green, Robert T.
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
3
,
pp. 372-396
Persistent link: https://www.econbiz.de/10008701736
Saved in:
10
The effects of positive and negative ad-evoked associations on brand attitude
Praxmarer-Carus, Sandra
;
Gierl, Heribert
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10003905840
Saved in:
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