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~isPartOf:"Asia-Pacific journal of business administration"
~isPartOf:"Journal of global marketing"
~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~language:"mul"
~person:"Bang, Nguyen"
~person:"Cheah, Isaac"
~person:"Paul, Justin"
~subject:"Active brand"
~subject:"Brand personality"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Active brand
Brand personality
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Volatility
Brand management
8
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8
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5
Markenimage
5
Brand
4
Markenartikel
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11
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Bang, Nguyen
Cheah, Isaac
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Phau, Ian
10
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7
Manrai, Ajay K.
6
Arli, Denni
5
Sharma, Piyush
5
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3
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3
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Kalliny, Morris
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Kumar, Vikas
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Leckie, Civilai
3
Lim, Jeen-su
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Melewar, T. C.
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Roy, Rajat
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2
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2
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2
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2
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Asia-Pacific journal of business administration
Journal of global marketing
Marketing intelligence & planning
Journal of retailing and consumer services
17
Journal of business research : JBR
10
International journal of consumer studies
5
The marketing review
5
Asia Pacific journal of marketing and logistics
4
International journal of market research
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
European management journal
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
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3
Journal of strategic marketing
3
International journal of hospitality management
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Asian journal of business ethics : AJBE
1
Australasian marketing journal
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1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of bank marketing
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
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International studies of management and organization
1
Journal of consumer behaviour
1
Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
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Journal of service theory and practice : JSTP
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Journal of travel and tourism marketing
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ECONIS (ZBW)
11
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date (oldest first)
1
Consumers' preference for eco-friendly packaged products : pride vs guilt appeal
Shimul, Anwar Sadat
;
Cheah, Isaac
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10014253346
Saved in:
2
Investigating female shoppers' attitude and purchase intention toward green cosmetics in South Africa
Shimul, Anwar Sadat
;
Cheah, Isaac
;
Khan, Basheera Bibi
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012821771
Saved in:
3
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
4
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
5
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
6
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
7
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
8
Luxury brand purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
9
Special issue on connecting brands, consumers and companies in Asia : research, relevance and rigour
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011471640
Saved in:
10
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
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