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~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Service business"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Online-Handel"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Indien
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709
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Park, Jungkun
20
Prentice, Catherine
18
Septianto, Felix
18
Thaichon, Park
16
Dhir, Amandeep
15
Paul, Justin
15
Jebarajakirthy, Charles
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Pantano, Eleonora
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Mortimer, Gary
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Dwivedi, Yogesh Kumar
10
Kaur, Puneet
10
Klaus, Philipp
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Otterbring, Tobias
10
Rana, Nripendra P.
10
Sands, Sean
10
Baier, Daniel
9
Hollebeek, Linda D.
9
Ladhari, Riadh
9
Loureiro, Sandra Maria Correia
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Quach, Sara
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Talwar, Shalini
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Trinh, Giang
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Kumar, Sushant
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7
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Australasian marketing journal
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
Service business
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2,007
Finance India : the quarterly journal of Indian Institute of Finance
929
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
872
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849
International journal of consumer studies
759
International journal of hospitality management
748
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740
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665
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584
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
497
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479
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
461
Global business review
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417
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405
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Management science : journal of the Institute for Operations Research and the Management Sciences
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European journal of marketing : EJM
357
The journal of brand management : an international journal
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of retailing
332
Journal of marketing management : MM
322
Cogent business & management
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Journal of travel and tourism marketing
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Food policy : economics planning and politics of food and agriculture
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Journal of international consumer marketing
319
Tourism management : research, policies, practice
318
International journal of retail & distribution management
311
Indian journal of agricultural economics
309
Journal of business ethics : JOBE
305
Journal of marketing communications
300
Applied economics
297
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
296
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
295
Journal of fashion marketing and management
295
Journal of Indian School of Political Economy : a journal devoted to the study of Indian economy, polity, and society
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ECONIS (ZBW)
2,423
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1
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1
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
5
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
6
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
7
Can sharing with others whom consumers can't see increase their sense of community? : an examination of social presence on sharing platforms
Woo, Hongjoo
;
Shin, Daeun Chloe
;
Kim, Naeun
;
Tong, Zhenghao
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460867
Saved in:
8
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
9
A comparative analysis of contactless e-service encounters in online platforms
Lee, Sang M.
;
Hong, Soon Goo
;
Lee, Donhee
- In:
Service business
18
(
2024
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014504707
Saved in:
10
Connecting BOP consumers and retailers : what drives small-time retailing through social media?
Kumar, Jitender
;
Katiyar, Gagan
;
Mehrotra, Ankit
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462294
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