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~isPartOf:"Autohaus"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Consumer promotion"
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Advertising
Beziehungsmarketing
Sales promotion
64
Verkaufsförderung
64
Consumer behaviour
51
Konsumentenverhalten
51
Einzelhandel
24
Retail trade
24
Preismanagement
12
Pricing strategy
12
Relationship marketing
10
Ladengestaltung
7
Online retailing
7
Online-Handel
7
Rabatt
7
Rebate
7
Store design
7
Brand management
6
Food retailing
6
Lebensmitteleinzelhandel
6
Markenführung
6
Advertising effects
5
Deutschland
5
Einzelhandelspreis
5
Germany
5
Kundenbindungsprogramm
5
Low-cost strategy
5
Loyalty program
5
Niedrigpreisstrategie
5
Retail price
5
USA
5
United States
5
Werbewirkung
5
Werbung
5
Brand
4
Experiment
4
Markenartikel
4
Perception
4
Price promotion
4
Promotions
4
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13
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Gázquez-Abad, Juan Carlos
2
Martínez-López, Francisco J.
2
Antéblian, Blandine
1
Aurier, Philippe
1
Barrales-Molina, Vanesa
1
Bellamkonda, Raja Shekhar
1
Bhukya, Ramulu
1
Brachat, Hannes
1
Chen, Hang
1
Cohen, Justin
1
Eger, Ludvík
1
Eicher, Hans
1
Ewing, Michael
1
Faulkner, Margaret
1
Filser, Marc
1
Hallikainen, Heli
1
Jin, Hyun Seung
1
Katakam, Bharath Shashanka
1
Kim, Jungkeun
1
Labbé-Pinlon, Blandine
1
Li, Zonghuo
1
Lombart, Cindy
1
Louis, Didier
1
Luongo, Milena
1
Malekian, Yaser
1
Mičík, Michal
1
Montazeri, Samaneh
1
Mussol, Sarah
1
Nagaraj, Samala
1
Nguyen, Cathy
1
Rasti-Barzoki, Morteza
1
Romaniuk, Jenni
1
Sere de Lanauze, Gilles
1
Stakhovych, Stanislav
1
Tamaddoni, Ali
1
Wagner, Erwin
1
Wang, Di
1
Wang, Qian
1
Yang, Wensheng
1
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Autohaus
Journal of retailing and consumer services
Journal of business research : JBR
8
Journal of promotion management : innovations in planning and applied research
6
International journal of economic issues : IJEI
5
Journal of marketing communications
5
Journal of retailing
5
International journal of retail & distribution management
4
Journal of marketing
4
Journal of marketing research : JMR
4
Company and customer relations
3
European journal of marketing : EJM
3
Journal of promotion management : JPM
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
American journal of agricultural economics
2
Asia Pacific journal of marketing and logistics
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
International journal of electronic customer relationship management : IJECRM
2
International journal of logistics : research and applications
2
International journal of market research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of value chain management : IJVCM
2
Journal of Islamic marketing : JIMA
2
Journal of advertising research
2
Journal of business economics : JBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of the Operational Research Society : OR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
NBER Working Paper
2
NBER working paper series
2
Service business
2
SpringerLink / Bücher
2
Strategic corporate communication in the digital age
2
The McGraw-Hill/Irwin series in marketing
2
The journal of applied business research
2
Working paper / National Bureau of Economic Research, Inc.
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
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ECONIS (ZBW)
15
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1
Better or worse? : effects of online promotion habits on customer value : an empirical study
Wang, Qian
;
Chen, Hang
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366323
Saved in:
2
Consequences of personalized product recommendations and price promotions in online grocery shopping
Hallikainen, Heli
;
Luongo, Milena
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013401693
Saved in:
3
Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers' impulse purchase behavior : do the store ambience and salesperson interactions...
Katakam, Bharath Shashanka
;
Bhukya, Ramulu
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581927
Saved in:
4
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
5
Empirical decomposition of customer responses to discount coupons in online FMCG retailing
Montazeri, Samaneh
;
Tamaddoni, Ali
;
Stakhovych, Stanislav
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012431682
Saved in:
6
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
7
The impact of different price promotions on customer retention
Kim, Jungkeun
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 95-102
Persistent link: https://www.econbiz.de/10011980803
Saved in:
8
A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain
Malekian, Yaser
;
Rasti-Barzoki, Morteza
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 114-128
Persistent link: https://www.econbiz.de/10012115055
Saved in:
9
Developing in-store brand strategies and relational expression through sales promotions
Mussol, Sarah
;
Aurier, Philippe
;
Sere de Lanauze, Gilles
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 241-250
Persistent link: https://www.econbiz.de/10011995588
Saved in:
10
Regional product assortment and merchandising in grocery stores : strategies and target customer segments
Lombart, Cindy
;
Labbé-Pinlon, Blandine
;
Filser, Marc
; …
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 117-132
Persistent link: https://www.econbiz.de/10011826078
Saved in:
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