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~isPartOf:"Autohaus"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising"
~subject:"Brand"
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Search: subject_exact:"Consumer promotion"
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Advertising
Brand
Sales promotion
64
Verkaufsförderung
64
Consumer behaviour
51
Konsumentenverhalten
51
Einzelhandel
24
Retail trade
24
Preismanagement
12
Pricing strategy
12
Beziehungsmarketing
10
Relationship marketing
10
Ladengestaltung
7
Online retailing
7
Online-Handel
7
Rabatt
7
Rebate
7
Store design
7
Brand management
6
Food retailing
6
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6
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5
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Low-cost strategy
5
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5
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Werbewirkung
5
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Experiment
4
Markenartikel
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4
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Gázquez-Abad, Juan Carlos
2
Martínez-López, Francisco J.
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Abril Barrie, Carmen
1
Aurier, Philippe
1
Barrales-Molina, Vanesa
1
Brachat, Hannes
1
Cohen, Justin
1
Faulkner, Margaret
1
Garrido-Morgado, Álvaro
1
González-Benito, Óscar
1
Malekian, Yaser
1
Mimouni Chaabane, Aïda
1
Mussol, Sarah
1
Nguyen, Cathy
1
Parguel, Béatrice
1
Rasti-Barzoki, Morteza
1
Romaniuk, Jenni
1
Sabri, Ouidade
1
Sanchez, Joaquin
1
Sere de Lanauze, Gilles
1
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Autohaus
Journal of retailing and consumer services
Journal of promotion management : innovations in planning and applied research
7
International journal of economic issues : IJEI
5
Journal of business research : JBR
4
Journal of marketing communications
4
Journal of promotion management : JPM
4
The journal of brand management : an international journal
4
European journal of marketing : EJM
3
Journal of marketing
3
Journal of retailing
3
American journal of agricultural economics
2
European research studies
2
Information systems research : ISR
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
Journal of Islamic marketing : JIMA
2
Journal of the Academy of Marketing Science
2
Journal of the Operational Research Society : OR
2
Report / Marketing Science Institute
2
The McGraw-Hill/Irwin series in marketing
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
A reader in marketing communications
1
Acta Universitatis Danubius / Oeconomica
1
Administrative Sciences : open access journal
1
African journal of economic and management studies : AJEMS
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Aktuelle Managementstrategien zur Erweiterung der Erlösbasis von Krankenhäusern : mit innovativen Versorgungsansätzen zur Erlösoptimierung
1
Applied economics
1
Arbeitsbericht / Institut für Agrarpolitik und Marktforschung der Justus-Liebig-Universität Giessen
1
Arbeitspapier / Universität zu Köln, Seminar für Allgemeine Betriebswirtschaftslehre, Handel und Distribution
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
CPB discussion paper
1
CUDARE working paper series
1
Competitive edge management series
1
Cutting edge international research
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Der Handel. Edition / Enzyklopädie des Handels
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ECONIS (ZBW)
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
3
Developing in-store brand strategies and relational expression through sales promotions
Mussol, Sarah
;
Aurier, Philippe
;
Sere de Lanauze, Gilles
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 241-250
Persistent link: https://www.econbiz.de/10011995588
Saved in:
4
A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain
Malekian, Yaser
;
Rasti-Barzoki, Morteza
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 114-128
Persistent link: https://www.econbiz.de/10012115055
Saved in:
5
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
6
Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Abril Barrie, Carmen
;
Sanchez, Joaquin
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 109-116
Persistent link: https://www.econbiz.de/10011528544
Saved in:
7
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
8
Competitive advertising within store flyers : a win-win strategy?
Mimouni Chaabane, Aïda
;
Sabri, Ouidade
;
Parguel, Béatrice
- In:
Journal of retailing and consumer services
17
(
2010
)
6
,
pp. 478-486
Persistent link: https://www.econbiz.de/10008696006
Saved in:
9
Erlebnis Dialogannahme : [Praxishandbuch für den erfolgreichen Dialog zwischen Kunde und Autohaus]
Brachat, Hannes
(
ed.
);
Wagner, Erwin
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001805912
Saved in:
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