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~isPartOf:"Betriebswirtschaft in Studium und Praxis"
~isPartOf:"Journal of retailing and consumer services"
~person:"Khare, Arpita"
~person:"Loureiro, Sandra Maria Correia"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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B-to-B-Marketing
Konsumentenverhalten
Theorie
Consumer behaviour
8
Beziehungsmarketing
5
Brand management
5
Markenführung
5
Relationship marketing
5
Brand image
4
Markenimage
4
Brand coolness
3
Customer satisfaction
3
Dienstleistungsqualität
3
Fashion
3
Kundenzufriedenheit
3
Luxury goods
3
Luxusgüter
3
Mode
3
Service quality
3
Airline
2
Brand
2
Customer engagement
2
Fluggesellschaft
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Perceived value
2
Advertising
1
Airlines
1
Asymmetrical testing
1
Betriebswirtschaftslehre
1
Brand credibility
1
Brand loyalty
1
Branding
1
Business economics
1
Communal–brand connection
1
Computerspiel
1
Confidence
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Consumer attitudes
1
Customer characteristics
1
Customer integration
1
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Khare, Arpita
Loureiro, Sandra Maria Correia
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Prentice, Catherine
15
Park, Jungkun
11
Dwivedi, Yogesh Kumar
8
Klaus, Philipp
8
Lombart, Cindy
8
Quach, Sara
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Thaichon, Park
8
Khan, Imran
7
Rana, Nripendra P.
7
Septianto, Felix
7
Agag, Gomaa
6
Hollebeek, Linda D.
6
Jebarajakirthy, Charles
6
Baumann, Chris
5
Dhir, Amandeep
5
Louis, Didier
5
Lunardo, Renaud
5
Molinillo, Sebastian
5
Mortimer, Gary
5
Sands, Sean
5
Seger-Guttmann, Tali
5
Söderlund, Magnus
5
Wästlund, Erik
5
Abdelmoety, Ziad Hassan
4
Baier, Daniel
4
Borges, Adilson
4
Das, Gopal
4
Elms, Jonathan
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Eugene Cheng-xi Aw
4
Frasquet Deltoro, Marta
4
Hyun, Hyowon
4
Japutra, Arnold
4
Kumar, Vikas
4
Kuppelwieser, Volker
4
Ladhari, Riadh
4
Pantano, Eleonora
4
Park, Eunil
4
Paul, Justin
4
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Betriebswirtschaft in Studium und Praxis
Journal of retailing and consumer services
Schriftenreihe Marketing, Management
19
Arbeitspapier / Institut für Marketing, Universität Mannheim
7
SAGE library in marketing
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Review of marketing research
6
Journal of business research : JBR
5
Journal of promotion management : innovations in planning and applied research
5
Marketing : ZFP ; journal of research and management
5
The journal of brand management : an international journal
5
International journal of hospitality management
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Theorie und Forschung
4
Theorie und Forschung / Wirtschaftswissenschaften
4
Fundamentals of marketing research ; Vol. 1
3
International journal of retail & distribution management
3
Journal of business-to-business marketing
3
Journal of international consumer marketing
3
Journal of promotion management : JPM
3
Psychology & marketing
3
The journal of product & brand management
3
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of retail and distribution management
2
Journal of fashion marketing and management
2
Journal of retailing
2
Marketing intelligence & planning
2
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
2
Research and the development of pedagogical materials : working papers
2
Schriftenreihe Marketing Management
2
Springer eBook Collection / Business and Economics
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Beiträge der Fachhochschule für Wirtschaft
1
Challenges and trends in modern banking
1
Cogent business & management
1
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Source
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ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
2
Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
3
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
4
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
5
The influence of brand experience and service quality on customer engagement
Prentice, Catherine
;
Wang, Xuequn
;
Loureiro, Sandra …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
Saved in:
6
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
7
A two-dimensional model of trust-value-loyalty in service relationships
Chai, Joe Choon Yean
;
Malhotra, Naresh K.
;
Alpert, Frank
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 23-31
Persistent link: https://www.econbiz.de/10011347848
Saved in:
8
An asymmetrical approach to understanding configurations of customer loyalty in the airline industry
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 96-107
Persistent link: https://www.econbiz.de/10011743169
Saved in:
9
Moderne Marketingpraxis : eine Einführung in die anwendungsorientierte Absatzwirtschaft
Pepels, Werner
-
2002
Autor hat mehrere Studienbücher und Nachschlagewerke publiziert (u.a. die Einführung "Praxiswissen
Marketing
" (BA 5 … an der FHS Gelsenkirchen). Die Verlagsreihe wird durchweg gut genutzt, das Thema "
Marketing
" wird wohl überall eins der …
Persistent link: https://www.econbiz.de/10001704595
Saved in:
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