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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Beziehungsmarketing"
~subject:"Return on Investment"
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Search: subject_exact:"Markenpolitik"
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Beziehungsmarketing
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Brand management
75
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75
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30
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Brand Content : die Marke als Medienereignis
Journal of marketing research : JMR
Journal of business research : JBR
138
Journal of retailing and consumer services
104
The journal of product & brand management
99
The journal of brand management : an international journal
89
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
29
Asia Pacific journal of marketing and logistics
27
Cogent business & management
27
International journal of internet marketing and advertising : IJIMA
27
SpringerLink / Bücher
27
Journal of promotion management : innovations in planning and applied research
26
Journal of strategic marketing
26
Marketing intelligence & planning
26
Psychology & marketing
26
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of marketing
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
Journal of marketing communications
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
Business horizons
13
European journal of marketing
13
Journal of the Academy of Marketing Science
13
The journal of services marketing
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing analytics : JMA
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Tourism management : research, policies, practice
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Global business review
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International journal of market research
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Journal of fashion marketing and management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
8
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1
Return on service amenities
Hamilton, Rebecca W.
;
Rust, Roland T.
;
Wedel, Michel
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011650436
Saved in:
2
Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.
;
Kim, Molan
;
Smith, Keith Marion
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
Saved in:
3
Employee-based brand equity : why firms with strong brands pay their executives less
Tavassoli, Nader T.
;
Sorescu, Alina
;
Chandy, Rajesh K.
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 676-690
Persistent link: https://www.econbiz.de/10010471032
Saved in:
4
Content Marketing ROI : Marketing-Erfolg ist messbar - auch in den Social Media
Perrey, Jesko
;
Bauer, Thomas
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 227-242)
.
2013
Persistent link: https://www.econbiz.de/10010212707
Saved in:
5
User Generated Content : Marken und Menschen - neue Chancen für die Beziehung
Funk, Thomas
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 57-68)
.
2013
Persistent link: https://www.econbiz.de/10010212719
Saved in:
6
Individual differences in brand schematicity
Puligadda, Sanjay
;
Ross, William T.
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10009507237
Saved in:
7
More than fit : brand extension authenticity
Spiggle, Susan
;
Nguyen, Hang T.
;
Caravella, Mary
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 967-983
Persistent link: https://www.econbiz.de/10009688754
Saved in:
8
Brand portfolio promotions
Aribarg, Anocha
;
Arora, Neeraj
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10003756177
Saved in:
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