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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Tourism management : research, policies, practice"
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Search: subject_exact:"Markenpolitik"
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Brand management
186
Markenführung
186
Brand image
92
Markenimage
92
B-to-B-Marketing
65
Business-to-business marketing
65
Consumer behaviour
54
Konsumentenverhalten
54
Lieferantenmanagement
47
Supplier relationship management
47
Beziehungsmarketing
40
Relationship marketing
40
Brand
37
Markenartikel
37
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28
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28
Tourism marketing
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Marketingmanagement
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Brand architecture
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186
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Christodoulides, George
7
Gupta, Suraksha
4
Kumar, V.
4
Pike, Steven
4
Casidy, Riza
3
Ewing, Michael
3
He, Jiaxun
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Ind, Nicholas
3
Leek, Sheena
3
Lindgreen, Adam
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Markovic, Stefan
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Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Singh, Jaywant
3
Wang, Cheng Lu
3
Baloglu, Seyhmus
2
Brown, Brian P.
2
Campo, Sara
2
Gabrielsson, Mika
2
Gyrd-Jones, Richard I.
2
Gómez, Mar
2
Hsiao, Shih-Hui
2
Hudson, Simon
2
Iglesias, Oriol
2
Iyer, Pramod
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Jiménez-Barreto, Jano
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Lee, Jin-soo
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Marquardt, Adam J.
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Melewar, T. C.
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Mishra, Prashant
2
Mohan, Mayoor
2
Molina, Arturo
2
Nicolau, Juan Luis
2
Paswan, Audhesh
2
Pitt, Leyland F.
2
Rubio Benito, Natalia
2
Saraniemi, Saila
2
Schoefer, Klaus
2
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Brand management in emerging markets : theories and practice
Industrial marketing management : the international journal for industrial and high-tech firms
Tourism management : research, policies, practice
Journal of business research : JBR
602
The journal of brand management : an international journal
565
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
186
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91
Consumer-based brand equity (CBBE) in the context of an international stopover destination : perceptions of Dubai in France and Australia
Kotsi, Filareti
;
Pike, Steven
;
Gottlieb, Udo
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 297-306
Persistent link: https://www.econbiz.de/10011903498
Saved in:
92
A perception gap investigation into food and cuisine image attributes for destination branding from the host perspective : the case of Australia
Mun Yee Lai
;
Khoo-Lattimore, Catheryn
;
Wang, Ying
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 579-595
Persistent link: https://www.econbiz.de/10011903630
Saved in:
93
Customer engagement with tourism social media brands
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
Saved in:
94
The missing link in building customer brand identification : the role of brand attractiveness
So, Kevin Kam Fung
;
King, Ceridwyn
;
Hudson, Simon
; …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 640-651
Persistent link: https://www.econbiz.de/10011643307
Saved in:
95
Reciprocal effect of tourist destinations on the strength of national tourism brands
Santos, Glauber Eduardo de Oliveira
;
Giraldi, Janaina …
- In:
Tourism management : research, policies, practice
61
(
2017
),
pp. 443-450
Persistent link: https://www.econbiz.de/10011709046
Saved in:
96
Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
Saved in:
97
Does brand partnership create a happy marriage? : the role of brand value on brand alliance outcomes of partners
Cao, Zixia
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
67
(
2017
),
pp. 148-157
Persistent link: https://www.econbiz.de/10011822061
Saved in:
98
National brand's local advertising and wholesale-price incentive under prior versus no prior information
Amrouche, Nawel
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 161-174
Persistent link: https://www.econbiz.de/10011738518
Saved in:
99
Branding the destination versus the place : the effects of brand complexity and identification for residents and visitors
Zenker, Sebastian
;
Braun, Erik
;
Petersen, Sibylle
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 15-27
Persistent link: https://www.econbiz.de/10011634626
Saved in:
100
Differences in the city branding of European capitals based on online vs. offline sources of information
Molina, Arturo
;
Fernández, Alejandra C.
;
Gómez, Mar
; …
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 28-39
Persistent link: https://www.econbiz.de/10011634629
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