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~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing communications"
~subject:"Perception"
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Search: subject_exact:"Werbekontaktanalyse"
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Perception
Advertising effects
416
Werbewirkung
416
Advertising
236
Werbung
233
Consumer behaviour
220
Konsumentenverhalten
220
Internet marketing
96
Online-Marketing
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advertising
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Psychology of advertising
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Celebrity endorsement
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Wilson, Rick T.
2
Baack, Daniel W.
1
Balasubramanian, Siva Kumar
1
Bellman, Steven
1
Bernritter, Stefan F.
1
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1
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1
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1
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1
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1
Haley, Eric
1
Havard, Cody T.
1
Hidalgo-Baz, María
1
Hühn, Arief Ernst
1
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1
Janssen, Loes
1
Jung, A-Reum
1
Jung, Jae Min
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Ketelaar, Paul E.
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Lampert, Shlomo I.
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Lee, Jinha
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Lehman-Wilzig, Sam N.
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Lim, Heejin
1
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Meurs, Lex van
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Mueller, Barbara
1
Myers, Jun
1
Müller, Barbara C. N.
1
Nai, Alessandro
1
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1
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Breaking new ground in theory and practice
International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of business research : JBR
8
International journal of advertising : the review of marketing communications
7
Journal of retailing and consumer services
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Journal of advertising research
5
Journal of promotion management : JPM
5
Marketing letters : a journal of research in marketing
5
Psychology & marketing
5
Asia Pacific journal of marketing and logistics
4
International advertising and communication : current insights and empirical findings
4
Journal of marketing research : JMR
4
Marketing : ZFP ; journal of research and management
4
SpringerLink / Bücher
4
European journal of marketing
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing research
3
The journal of consumer marketing
3
Tourism management : research, policies, practice
3
Young consumers : insight and ideas for responsible marketers
3
Electronic commerce research
2
Forschungsgruppe Konsum und Verhalten
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
Health marketing quarterly
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of consumer marketing
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of international consumer marketing
2
Journal of retailing
2
Kundenmanagement & Electronic Commerce
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Springer eBook Collection / Business and Economics
2
The IUP journal of marketing management : IJMM
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Working paper series / The City University Business School
2
Working paper series / University of Zurich, Department of Economics
2
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ECONIS (ZBW)
21
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1
Design matters : cross-modal correspondences between vision and taste in food advertising
Lee, Jinha
;
Lim, Heejin
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 132-151
Persistent link: https://www.econbiz.de/10012872749
Saved in:
2
The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power
Kim, Soojin
;
Jung, A-Reum
;
Kim, Yoojung
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012653583
Saved in:
3
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
4
Does messaging matter? : investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group
Havard, Cody T.
;
Ferrucci, Patrick
;
Ryan, Timothy D.
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10012424755
Saved in:
5
Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
Saved in:
6
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
7
A series of persuasive events : sequencing effects of negative and positive messages on party evaluations and perceptions of negativity
Nai, Alessandro
;
Seeberg, Henrik Bech
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 412-432
Persistent link: https://www.econbiz.de/10011880783
Saved in:
8
Advertising to the masses : the effects of crowding on the attention to place-based advertising
Wilson, Rick T.
;
Suh, Taewon
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 402-420
Persistent link: https://www.econbiz.de/10011881996
Saved in:
9
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
10
Is advertising helpful for organic businesses? : differential effects of packaging claims
Hidalgo-Baz, María
;
Martos-Partal, Mercedes
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 542-561
Persistent link: https://www.econbiz.de/10011849115
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