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~isPartOf:"Business/Economics"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing intelligence & planning"
~type_genre:"Collection of articles of several authors"
~type_genre:"Collection of articles written by one author"
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Special issue: the question of "alternatives" within food and drink markets and marketing
Smith Maguire, Jennifer
(
ed.
);
Watson, David J.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011776861
Saved in:
2
Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
3
Special issue: contemporary issues in museums and heritage marketing management
Taheri, Babak
(
ed.
);
O'Gorman, Kevin
(
ed.
);
Baxter, Ian
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011610971
Saved in:
4
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
Brem, Alexander
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011296426
Saved in:
5
Marketing strategies and practices in the contemporary environment
Sarmaniotis, Christos
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010364223
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6
Special issue: Academy of Marketing Annual Conference 2013 : Marketing relevance
Doherty, Anne Marie
(
contributor
)
-
Academy of Marketing
-
2014
Persistent link: https://www.econbiz.de/10010410835
Saved in:
7
Strategy and communication for innovation
Pfeffermann, Nicole
(
ed.
)
-
2013
-
2. ed.
Persistent link: https://www.econbiz.de/10010239741
Saved in:
8
Special issue: Academy of Marketing Early Career Researcher
Reynolds, Nina
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009577016
Saved in:
9
Special issue: Service integration and coordination in a complex world
Aitken, Robert
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009697995
Saved in:
10
Marketing cases : learning from marketing practice
Harker, Michael
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009384793
Saved in:
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