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~isPartOf:"Business analyst : a refereed journal of Shri Ram College of Commerce"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand trust"
~subject:"Markenimage"
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Search: subject_exact:"Markenloyalität"
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Brand trust
Markenimage
Brand loyalty
37
Markentreue
37
Beziehungsmarketing
36
Relationship marketing
36
Consumer behaviour
35
Konsumentenverhalten
35
Brand management
34
Markenführung
34
Brand
28
Markenartikel
28
Brand image
27
Customer satisfaction
16
Kundenzufriedenheit
16
Confidence
6
Einzelhandel
6
Retail trade
6
Social Web
6
Social web
6
Vertrauen
6
Lieferantenmanagement
4
Supplier relationship management
4
Customer integration
3
Dienstleistungsmarketing
3
Internet marketing
3
Kundenintegration
3
Online retailing
3
Online-Handel
3
Online-Marketing
3
Services marketing
3
brand loyalty
3
Age group
2
Altersgruppe
2
B-to-B-Marketing
2
Brand Experience
2
Brand Loyalty
2
Business-to-business marketing
2
Community
2
Customer retention
2
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28
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English
28
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Ramakrishnan, Ruchika
3
Han, Heesup
2
Trinh, Giang
2
Vohra, Anupama
2
Abbes, Intissar
1
Ariza-Montes, Antonio
1
Athanasopoulou, Pinelopi
1
Byun, Kyung-Ah
1
Chamola, Pankaj
1
Chrysochou, Polymeros
1
Coelho, Pedro Simões
1
Cyr, Dianne J.
1
Dash, Satyabhusan
1
Dawes, John
1
Dugar, Anurag
1
Elsäßer, Marc
1
Giovanis, Apostolos N.
1
Hallem, Yousra
1
Hartnett, Nicole
1
Heggde, Githa S.
1
Hwang, Syjung
1
Jiménez-Barreto, Jano
1
Jones, Robert Paul
1
Jørgensen, Finn
1
Kennedy, Rachel
1
Kim, Jinkyung Jenny
1
Kim, Junghun
1
Kim, Renee B.
1
Kim, Youn-Kyung
1
Krystallis, Athanasios
1
Kumar, Arvind
1
Kumar, Jitender
1
Leckie, Civilai
1
Lee, Hyunjoo
1
Lee, Jongsu
1
Lee, Minyoung
1
Lin, Jialing
1
Lobo, Antonio
1
Loureiro, Sandra Maria Correia
1
Mathisen, Terje Andreas
1
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Business analyst : a refereed journal of Shri Ram College of Commerce
International journal of Indian culture and business management
Journal of retailing and consumer services
The journal of business & industrial marketing
The journal of brand management : an international journal
19
The journal of product & brand management
19
Journal of business research : JBR
13
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
European journal of marketing : EJM
4
Global business review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
Australasian marketing journal
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing theory
3
The IUP journal of brand management : IJBRM
3
The journal of consumer marketing
3
European journal of marketing
2
Future Business Journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business excellence
2
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ECONIS (ZBW)
28
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
4
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
5
Importance of offline service quality in building loyalty of OC service brand
Park, Joonyong
;
Kim, Renee B.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013169688
Saved in:
6
Determinants of customer brand loyalty in the retail industry : a comparison between national and private brands in South Korea
Hwang, Syjung
;
Lee, Minyoung
;
Park, Eunil
;
Pobil, Angel …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665885
Saved in:
7
Retailers with traits of consumer : exploring the existence and antecedents of brand loyalty in small unorganized retailers
Dugar, Anurag
;
Chamola, Pankaj
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648890
Saved in:
8
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
9
Relationship between brand experience and brand loyalty, mediators : satisfaction and brand trust : a conceptual framework
Ramakrishnan, Ruchika
- In:
Business analyst : a refereed journal of Shri Ram …
42
(
2021
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10013465086
Saved in:
10
Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar
;
Hallem, Yousra
;
Taga, Nadia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
Saved in:
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