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~isPartOf:"Business horizons"
~isPartOf:"International journal of hospitality management"
~language:"eng"
~subject:"Brand management"
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Search: subject_exact:"Marketing-Kommunikation"
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Brand management
Marketing management
76
Marketingmanagement
76
Beziehungsmarketing
22
Consumer behaviour
22
Konsumentenverhalten
22
Relationship marketing
22
Hotel industry
15
Hotellerie
15
Markenführung
13
Marketing
13
Social Web
10
Social web
10
Strategic management
10
Strategisches Management
10
Firm performance
8
USA
8
Unternehmenserfolg
8
Brand
7
Customer value
7
Kundenwert
7
United States
7
Brand image
6
Internet marketing
6
Markenartikel
6
Markenimage
6
Marketing strategy
6
Online-Marketing
6
Viral marketing
5
Virales Marketing
5
Communication
4
Competitive strategy
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Customer integration
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Emotion
4
Kommunikation
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Kundenintegration
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Wettbewerbsstrategie
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English
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Ahn, Jiseon
1
Alcántara-Pilar, Juan Miguel
1
Back, Ki-Joon
1
Bal, Anjali S.
1
Barrio-García, Salvador del
1
Boon, Edward
1
Brown, Terrence E.
1
Cao, Jia Jocelyn
1
Chan, Annie
1
Crespo-Almendros, Esmeralda
1
Crowther, Phil
1
Dass, Mayukh
1
Dekimpe, Marnik G.
1
Eisingerich, Andreas B
1
Foroudi, Pantea
1
Gao, Tao
1
Geyskens, Inge
1
Gil Saura, Irene
1
Gillingwater, Richard
1
Gopaoco, Hannie
1
Hanna, Richard
1
Jong, Koen de
1
Keller, Kristopher Oliver
1
Kumar, Shivina
1
Lee, Choong-Ki
1
Lee, Seoki
1
Merlo, Omar
1
Mills, Adam J.
1
Oh, Kevin
1
Pagani, Margherita
1
Pitt, Leyland F.
1
Pong Yuen Lam
1
Porcu, Lucia
1
Rohm, Andrew J.
1
Ruiz-Molina, María Eugenia
1
Schmitt, Achim
1
Sultan, Fareena
1
Sung, Kyongsik
1
Tsz Him So
1
Weidner, Kelly
1
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Business horizons
International journal of hospitality management
Journal of business research : JBR
46
The journal of brand management : an international journal
45
The journal of product & brand management
32
Journal of strategic marketing
23
European journal of marketing : EJM
21
Journal of retailing and consumer services
20
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of marketing communications
16
Journal of marketing management : MM
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
International marketing review
9
Journal of marketing
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
Cogent business & management
8
International journal of advertising : the review of marketing communications
8
Springer eBook Collection
8
The journal of business & industrial marketing
8
The marketing review
8
Asia Pacific journal of marketing and logistics
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Marketing intelligence & planning
7
International journal of internet marketing and advertising : IJIMA
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Measuring and managing brands
6
European management journal
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of retail & distribution management
5
International journal of wine business research : IJWBR
5
Journal of internet commerce
5
Journal of marketing for higher education
5
Kellogg on marketing : the marketing faculty of the kellog school of management
5
Qualitative market research : an international journal
5
Routledge studies in marketing
5
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ECONIS (ZBW)
13
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1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
3
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
4
Brand experiential value for creating integrated resort customers' co-creation behavior
Ahn, Jiseon
;
Lee, Choong-Ki
;
Back, Ki-Joon
;
Schmitt, Achim
- In:
International journal of hospitality management
81
(
2019
),
pp. 104-112
Persistent link: https://www.econbiz.de/10012128325
Saved in:
5
Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
Saved in:
6
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
7
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
8
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
9
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
10
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
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