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~isPartOf:"Business horizons"
~source:"econis"
~subject:"Marketingtheorie"
~subject:"USA"
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Marketingtheorie
USA
Marketing management
48
Marketingmanagement
48
Consumer behaviour
16
Konsumentenverhalten
16
Beziehungsmarketing
14
Relationship marketing
14
Marketing
12
Social Web
10
Social web
10
Brand management
7
Markenführung
7
Strategic management
7
Strategisches Management
7
Marketing strategy
6
Brand
5
Internet marketing
5
Online-Marketing
5
United States
5
Brand image
4
Communication
4
Customer value
4
Kommunikation
4
Kundenwert
4
Markenartikel
4
Markenimage
4
Absatz
3
Public relations
3
Secrecy
3
Social media
3
Viral marketing
3
Virales Marketing
3
Öffentlichkeitsarbeit
3
Betriebliche Wertschöpfung
2
Branding strategy
2
China
2
Competitive strategy
2
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2
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2
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Beverland, Michael
1
Campbell, Colin L.
1
Collier, David A.
1
Cravens, David W.
1
Dobele, Angela
1
Ferraro, Carla
1
Haenlein, Michael
1
Kaplan, Andreas M.
1
Lindgreen, Adam
1
Logman, Marc
1
Mavrommatis, Alexis
1
McGee, Lynn W.
1
Newsom, Mi Kyong
1
Olsen, Eric O.
1
Sands, Sean
1
Spiro, Rosann L.
1
Tsao, Hsiu-Yuan
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Business horizons
Journal of business research : JBR
27
Journal of marketing
25
Industrial marketing management : the international journal for industrial and high-tech firms
23
SpringerLink / Bücher
20
Journal of marketing management : MM
16
AMS review : official publication of the Academy of Marketing Science
15
European journal of marketing : EJM
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Lehrbuch
13
Journal of the Academy of Marketing Science
12
Journal of marketing communications
11
Journal of advertising research
10
Journal of historical research in marketing
10
Legends in marketing
10
Marketing theory
10
Harvard business review : HBR
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
9
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
9
Series / American Marketing Association
9
The journal of consumer marketing
9
Australasian marketing journal
8
Marketing intelligence & planning
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
McGraw-Hill/Irwin series in marketing
8
AMA educators' proceedings
7
Journal of business strategy
7
Journal of marketing theory and practice
7
Journal of strategic marketing
7
MSI reports : working paper series
7
Marketing theory and applications
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
The journal of business & industrial marketing
7
American journal of agricultural economics
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing research : JMR
6
Proceedings series / American Marketing Association
6
Psychology & marketing
6
The impact of theory on representations of the consumer and the marketing organisation
6
The journal of brand management : an international journal
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1
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
2
Limits to growing customer value : being squeezed between the past and the future
Logman, Marc
- In:
Business horizons
56
(
2013
)
5
,
pp. 655-664
Persistent link: https://www.econbiz.de/10010125808
Saved in:
3
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
4
Using "biztainment" to gain competitive advantage
Newsom, Mi Kyong
;
Collier, David A.
;
Olsen, Eric O.
- In:
Business horizons
52
(
2009
)
2
,
pp. 167-176
Persistent link: https://www.econbiz.de/10003855810
Saved in:
5
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
Saved in:
6
The marketing concept in perspective
McGee, Lynn W.
;
Spiro, Rosann L.
- In:
Business horizons
31
(
1988
)
3
,
pp. 40-45
Persistent link: https://www.econbiz.de/10003622258
Saved in:
7
Strategic forces affecting marketing strategy
Cravens, David W.
- In:
Business horizons
29
(
1986
)
5
,
pp. 77-86
Persistent link: https://www.econbiz.de/10003519771
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